Our marketing campaigns drive traffic to our digital channels and footfall to the city’s annual programme of events and festivals.
To this end, we have seen over 20 million impressions on our Visit York social media channels in the past 2 years, with more than 800,000 engagements and generating over 14,000 new followers. Allied to this, our communications team generated a PR reach of 44,141,791 and an advertising value equivalent of £2,169,201.48 in the same period.
174,705 users visited VisitYork.org in December 2021 and the 102 social posts on our Visit York channels throughout December generated 1.7 million impressions and 74,036 engagements; just one of the many reasons why events and festivals in York attract such strong footfall.
At the time of writing, Visit York has a total of 132,619 followers across Facebook, Twitter and Instagram.