Make It York is able to help provide a city-centre “stage” for a highly visible cultural offer, combining historic heritage and contemporary installations and performances. York is already a hugely successful visitor destination, with a quality festival programme, delivered across the year.
Make It York’s role is to continue to drive that daily ‘wow’ factor for everyone in the city, be they residents, workers, or students (or all of those things) and leisure and business visitors.
Make it York puts on a range of events itself (including permanent and temporary markets and festivals) but, increasingly, is focussing its attentions on attracting to the city and facilitating world class events, particularly those with the capacity to surprise and challenge perceptions.
As a closely related issue, Make It York’s city-centre management responsibility means it also works hard to ensure the city-centre physical environment and ambience are as high quality and positive, respectively, as possible.