Sarah Loftus joins Make It York as Managing Director

Sarah Loftus has taken her position as the new Managing Director of Make It York. 

Formerly the Chief Executive of the Lincoln Business Improvement Group (BIG), Sarah will take a lead on the delivery of a refreshed and innovative tourism strategy for the City of York. She will also take a lead on driving forward the city’s cultural strategy and promote York’s profile regionally, nationally and internationally. 

Sarah joins Make It York with a wealth of experience, with previously held positions including the Corporate Director for Economic Growth at Trafford Council and Service Director for Economic Growth and Strategic Housing for Wakefield Council. She also had a series of different roles in the six years she worked for Yorkshire Forward culminating in the role of Assistant Director for the Humber Region in 2008/9. 

Sarah’s first week of business will include the return of St Nicholas Fair, which opens later this week on Thursday 18th November. There will be 68 alpine chalets spread across Parliament Street and St Sampson’s Square, offering a range of unique gifts, seasonal food and drinks and local produce.  

Greg Dyke, Chair of Make It York said: “We are delighted to have Sarah in place as the Managing Director of Make It York. Sarah has a wealth of invaluable experience from the work she has done in Lincoln, Wakefield and Humberside. Knowing the city well, we look forward to Sarah helping us shape what is set to be an exciting future for York.” 

Sarah Loftus, Managing Director of Make It York said: “York has been named the best city in the UK, I’m looking forward to leading Make It York to be the best Destination Management Organisation in the UK. I intend to be very clear on the function of Make It York and what we plan to deliver for the city over the next few years, including great events for both residents and visitors to enjoy. My aim is to attract visitors that will love and respect York the way that residents do, encouraging them to stay longer, spend more and have a positive impact on York’s economy.” 

For more information or interview requests, please contact: 

Sarah Foster, Communications Manager at Make It York  

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events and culture.  

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York. 

Sign In


Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.

Skip to content