Make It York Appoints New Managing Director

Make It York has today announced the appointment of Sarah Loftus as the organisation’s next Managing Director.

Sarah is currently the Chief Executive of the Lincoln Business Improvement Group (BIG) and previously held the positions of Corporate Director for Economic Growth at Trafford Council and Service Director for Economic Growth and Strategic Housing for Wakefield Council. She also had a series of different roles in the six years she worked for Yorkshire Forward culminating in the role of Assistant Director for the Humber Region in 2008/9.

She is a graduate of Humberside Polytechnic and University College London.

Sarah will join the Make It York team from December 2021, taking a lead on the delivery of a refreshed and innovative tourism strategy, as well as driving forward the city’s cultural strategy and working with stakeholders and partners across the city to promote York’s profile regionally, nationally and internationally.

Greg Dyke Chair of Make It York said , “We are delighted that Sarah is joining the Make It York team. She has extensive experience in both the private and public sectors and she has lived in York part time for some years so she knows the city well. Sarah will also bring a wealth of invaluable experience from the work she has done in Lincoln, Wakefield and Humberside. We look forward to Sarah coming on board later this year and helping us to shape what is set to be an exciting future for York’s post-covid recovery.”

Sarah commented: “I believe I have achieved widespread professional recognition for my work in place management, economic development, regeneration, housing and cultural and community development. Joining Make It York is a challenge I very much look forward to and I believe I can bring innovative solutions to help create a strong and effective future for York.”

For further information please contact:

Amy Goodman, Consumer Communications Manager


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