As part of a new marketing campaign to inspire visitors and residents to explore York, a new promotional video has today (18th August) been launched by Visit York. Featuring iconic attractions, local businesses and familiar faces from across the city and celebrating York’s hidden gems, the video brings to life what makes it a unique place to visit, capturing the welcoming and diverse nature of the city. The short film also champions the pioneering social history of York whilst promoting the vibrant creative and cultural industries within the city.
Produced by York-based film makers Hewitt & Walker, the video includes footage from a range of local businesses to bring to life the new poem which was specially created by York-based poet Katie Greenbrown for the campaign. The central theme of the poem is to celebrate York as a place to fill your head with inspiration, celebrating the best of the city and the unique ‘Only in York’ experiences on offer.
Including some of the city’s most well-known sights such as York Minster and Clifford’s Tower, the video includes a range of attractions, retailers, restaurants and local residents from across York. From Betty’s to Shambles Market, ghost walks and outdoor theatre, the video draws together the diverse range of experiences available to visitors that sets York apart as a destination, celebrating the hidden depths of the city.
This activity is part of the six-month long tourism recovery marketing campaign that is being rolled out by City of York Council and Make It York. The recovery marketing strategy aims to build confidence in the city as a safe and welcoming place for residents and visitors to enjoy, as well as promoting York’s unique character and the diverse range of experiences on offer.
Plans for promotion of the video include a digital advertising campaign to raise awareness amongst key target audiences on social media. The video will also be promoted on the Visit York website, newsletters and corporate channels to reach a national audience.
Helen Apsey, Head of Culture & Wellbeing, Communications & Marketing at Make It York said, “Our aim with the video was really to capture the essence of York and all the things that make it such an incredible city to live in, visit and explore. York is renowned for its beauty, but more than this, we wanted to demonstrate the city’s many layers; it’s fantastic experiences and it’s hidden gems. With a world-class food scene, a unique history to explore, and outstanding theatre and cultural experiences on offer – the new video brings all these elements together in a film that we hope makes our residents proud and inspires future visitors to come and discover this wonderful city for themselves.”
Cllr Darryl Smalley, Executive Member for Culture, Leisure & Communities said: “I’m excited to see residents, businesses and many from further afield enjoy this latest video as part of our campaign to welcome people safely back to our unique city. There are so many inspiring faces and places captured here, that I’m sure many will recognise or be inspired to visit somewhere new, off their usual beaten track.
“Our independent businesses and world class attractions have risen to the challenge that this year has presented and it’s wonderful to see that so many adapted and reopened. York’s unique character draws curious shoppers, families and backpacking explorers from across the country – we want to let them know that we are open and adapted to provide a safe and welcoming experience of our great city.
“Of course, the safety of residents and visitors remains of the utmost importance and throughout the duration of the campaign, we will regularly monitor how many people are visiting the city. Keeping visitor numbers manageable will help to make sure the city remains a safe place for everyone to enjoy.”
The video can be viewed on the Visit York Youtube channel here: https://youtu.be/vPXe2ymMaVs
Find out more about the Only in York campaign on the Visit York website here: https://www.visityork.org/explore/only-in-york
Images: Video Stills Available for Download Here:https://we.tl/t-wU1xQ1iw5M
For further information please contact:
Amy Goodman – Consumer Communications Manager – Make It York
Ana Ignatova – Communications Executive – Make It York
Notes to Editors:
Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.
Visit York is a part of Make It York and is the leisure tourism brand