Markets, commercial events and festivals are a key driver in the city’s reputation and engagement strategy. We have developed a thriving and evolving events strategy that spans culture, markets and business engagement and supports reputation, innovation and economic activation to the city’s streets.
MIY will play a future role in supporting not only permanent and temporary markets and festivals but will developing and delivering a strategy to attract, commission and facilitate world-class cultural and creative events that expand and positively enhance perceptions about York.
This strategy is already yielding significant benefits including, as examples, York’s status as a host city for the Rugby League World Cup and the expansion of our renowned Ice Trail to become one of the UK’s largest outdoor events.
We also provide marketing support for a range of independent festivals such as York Mediale, Aesthetica Art Prize, York Festival of ideas, York Design Week and the York Early Music Festival, to name just a few flagship city events.
The city has a very special independent retail and hospitality sector and MIY is responsible for city centre management and the development of key areas of high public footfall, such as Shambles Market, which offers significant additional opportunities for development and expansion.
Our Christmas Market is regularly cited as one of the best in the UK and we continue to develop and innovate a calendar of events for the city to ensure that we offer an inclusive and accessible range of events that inspire and excite diverse audiences all year round.
We want to encourage new retailers to trade and for landlords to be proud of their properties so that the city centre is somewhere for all residents and visitors to enjoy, whether working, shopping or relaxing.
Make It York also focuses on providing a city-centre “stage” to support the delivery of a high-quality and high-profile cultural offering, harnessing the city’s unique and historic heritage with contemporary installations and performances that deliver a thriving programme across the year which also supports business growth and income generation.