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York’s new Tourism Strategy to lead the way for an even better quality of life in the city of York

York

A new 8-year tourism strategy for York has been officially adopted by the City of York Council on behalf of the city 

The Covid-19 pandemic prompted a re-evaluation of global tourism, with York’s stakeholders exploring new approaches to create value beyond visitor volume. In response, the York Tourism Advisory Board was relaunched in late 2020, bringing together over 60 stakeholders from across York and the wider region, and works in collaboration with Make It York, the City of York Council and York BID.  

The Tourism Advisory Board has been working on the development of a new Tourism Strategy for the city. The tourism strategy sets out a bold new vision for tourism in York. From promoting regenerative practices, to enhancing the wellbeing of York’s communities through tourism, the York Tourism Strategy is a comprehensive framework that aligns with the city’s values and aspirations. By engaging with the people who call York home, local businesses, and cultural institutions, the aim is to ensure that tourism becomes a force for positive change, contributing to the city’s prosperity and wellbeing. 

This is a new era where tourism is not an isolated goal, but an integrated means to sustain an even better quality of life in the city. It commits to preserving York’s historical legacy while embracing future opportunities. The strategy serves as a visionary roadmap to elevate the tourism experience for both residents and visitors, fostering community and pride, that is founded on principles of sustainability, inclusivity, and authenticity. 

York’s Tourism Strategy is focused on five Key Priorities with specific ambitions for the city. These include: 

  1. A Regenerative Visitor Economy: York is a responsible, robust and profitable destination with a regenerative visitor economy.  
  2. Green York: Our businesses and visitors’ commitment proactively contributes to York’s transition to net zero carbon emissions by 2030.  
  3. Culture: York is renowned for its heritage, culture and cutting-edge approach to creativity, which attracts cultural tourists and supports the city’s regenerative visitor economy.  
  4. Residents and Localhood: Local people experience the very best of their city and wider region alongside its visitors, with tourism contributing to the quality of life in York and beyond.  
  5. Skills and recruitment: The visitor economy is a first-choice career for school leavers and graduates, businesses invest in upskilling, apprenticeships, training and career development, and commitment to equality, diversity and inclusion.   

Dr Brendan Paddison, Chair of York Tourism Advisory Board and Associate Professor at York St John University, said:

“York’s new tourism strategy will transform York’s approach to tourism, ensuring the city becomes a world-leader in regenerative tourism, that it grows and diversifies its offer responsibly, and that the city maximises tourism’s contribution to the economy, employment and the quality of life in York and beyond. The strategy was co-produced by the city, with extensive consultation with a breadth of stakeholders from across York and the wider region.”

York welcomes 8.9 million visitors annually, contributing £1.7 billion to the local economy and supporting 17,000 jobs. The new strategy emphasizes sustainability and community engagement, setting out a vision where heritage, culture, and public space are important and, the car is less important.  

Sarah Loftus, Managing Director of Make It York, said:

“We are thrilled to share our vision for the city and to continue our commitment in promoting York and its surroundings as a wonderful place to live, work and visit. This strategy is essential, as it drives our work in York’s economic growth while enriching the cultural and social fabric of our community for both residents and visitors.”

This is a tourism strategy for the city of York and its success hinges on the spirit of collaboration and insights from businesses, local leaders, residents, and cultural groups, ensuring a comprehensive and inclusive approach. 

The York Tourism Advisory Board continues to meet monthly. If you would like to know more about the Advisory Board, please contact Dr Brendan Paddison (b.paddison@yorksj.ac.uk). 

END

Press Release date: 20 June 2024 

Notes to Editors:

Image Credit: Make It York. More images: register for the Visit York Media Library.

York Tourism Strategy document below:

Contact: comms@makeityork.com   

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities. These are: City positioning and profile-raising; Ensuring an exciting city centre; Delivering the city’s ground-breaking Cultural Strategy.   

York’s new Tourism Strategy to lead the way for an even better quality of life in the city of York Read More »

Snooks Auction raises over £27K for local charities through successful event

Make It York proudly announces the success of the Snooks auction event, which has raised an impressive £27,050 through generous bids to support St Leonard’s Hospice and the York Creates Fund. 

Held on Thursday 9 May 2024 at York Barbican, the evening unfolded with an atmosphere of excitement and philanthropy as attendees gathered to bid on the 22 four-and-a-half-foot Snooks sculptures which formed part of the Snooks Trail in York during March and April 2024. 

The evening was made even more memorable by the captivating auctioneer Derek Matthewson, known from the popular TV series “Bangers and Cash,” alongside the charming host Mad Alice, from the award-winning “The Bloody Tour of York”. 

On the night, some of the highest bids on the Snooks included All Creatures Great and Small, designed by Amy Husband, which was sold for an impressive £3,000; Secret Garden (‘Mistlethwaite’), designed by Amy Bourbon, which went for £1,950; and Webbo, designed by Gemma Wood, which went for £1,500. 

Amongst the VIP guest list was 9-year-old Annie O’Shaughnessy, from Holgate, who was saving up her pocket money to bid on EY UP…It’s a Snook. After a close bidding competition, and a little help from a friend, she succeeded in securing her favourite sculpture to great applause from the guests. 

Sarah Loftus, Manager Director of Make It York, said: “I am thrilled by the overwhelming support shown by our community. The success of this event radiated positivity and showed the collective power in highlighting the work of such worthy causes.  

Together, we have made a significant impact on St Leonard’s Hospice’s work that helps families going through difficult end-of-life care, and York Creates Fund that brings cultural and creative activity in the city. I am immensely grateful for the generosity shown by everyone who attended on the day and online in raising the funds.  

Beyond the auction, the event served as a reminder of the power of community and the significance of coming together to support causes that resonate with our shared values.” 

James Wainwright, Head of Fundraising at St Leonard’s Hospice, said: “Here at St Leonard’s, we are constantly amazed by the power and passion of our community.  

The Snooks Trail was definitely a new way for us to engage with people! We’ve loved being involved and are grateful that local people of all ages, as well as others from across the country and indeed the globe, supported the trail and generously contributed to the auction on 9 May.  

St Leonard’s Hospice relies on the generosity of the public to carry out our vital work, caring for people with life-limiting illnesses.” 

St Leonard’s Hospice is a leading provider of palliative and end-of-life care across York and North Yorkshire. It cares for people with a range of life limiting illnesses including cancer, multiple sclerosis, motor neurone disease and Parkinson’s disease. It also provides bereavement support for anyone in the community dealing with grief. St Leonard’s vision is that everyone living with a life-limiting illness has access to the best possible care and will be supported to die well.  

Services at St Leonard’s Hospice include a specialist in-patient unit providing round the clock care, Hospice@Home, a Carer Support Service, a Single Point of Coordination telephone service and wellbeing drop-in sessions.  

Last year the Hospice cared for more than 1,000 local people. While the care is always provided free of charge, it is not free to provide. As it only receives 27% of its funding from the Government, St Leonard’s must raise £6 million a year to run all its services. Its unrivalled care is only possible thanks to the generosity of the public. 

ENDS 

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Notes to Editors: 

Download picturesCredit: as per in photo title.  

Contact: comms@makeityork.com  

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities. These are: City positioning and profile-raising; Ensuring an exciting city centre; Delivering the city’s ground-breaking Cultural Strategy.  

About St Leonard’s Hospice 

St Leonard’s Hospice is an independent charity, providing specialist palliative care, and support for local people with life-limiting illnesses. We’re dedicated to providing support tailored to the specific needs of patients, and their families and carers, with a wide range of services offered in a relaxed and friendly environment where care is taken personally. 

About York Creates Fund  

York Creates Fund is a micro-fund that supports cultural and creative activity in the city. The York Creates Fund will provide opportunities for local creatives to produce new work through micro-grants, commissions and competitions. The fund will be held by Make It York and administered in reference to the objectives of York’s Creative Future, the city’s Culture Strategy. 

About the Snooks Trail 

There were 21 sculptures that made up the popular Snooks Trail, York’s first character trail across the city, running between 2 March and 25 April 2024. The Snooks were the brainchild of artist Sian Ellis, and each one of the unique four and a half foot characters, has been decorated by different talented artists to create its own identity and style.  visityork.org/snooks 

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Snooks Auction raises over £27K for local charities through successful event Read More »

Credit: York Barbican

Rare Snook sculpture signed by renowned figures to be auctioned

Starstruck-Snook-Jack-Whitehall

This is your chance to own a truly unique masterpiece, taking home your very own Snook sculpture autographed by the shining stars that have performed at York Barbican.  

The unique four-and-a-half-foot sculpture, named Starstruck Snook, has taken centre stage at York Barbican since the start of the Snooks Trail from 2 March and has come across many big named stars, including; comedian and actors Jack Whitehall, David Walliams and Lloyd Griffith; news reporter, Jonathan Pie (aka Tom Walker); and the band members from Scouting for Girls. 

As a beacon of community and culture, Starstruck Snook is a celebration of the arts, supporting the incredible work of St. Leonard’s Hospice, and promising some starlit surprises along the way. 

With nearly 30 signatures from notable stars on this special Snook sculpture, it sure will be a favourite to bidders among the 21 sculptures up for bid at the Snook charity auction taking place on Thursday 9 May 2024 at York Barbican.  

Don’t miss this opportunity to own a masterpiece while making a meaningful impact. By taking home one (or two) Snook sculpture, you will not only own a unique works of art but also contribute to making a tangible difference in the lives of those in support. The event aims to raise funds for St Leonard’s Hospice, who provide life-changing support for families across York every day, and for York Creates Fund, a micro-fund that supports cultural and creative activity in the city.  

You’re invited to join us for an exclusive auction experience, whether in person or via our live online stream. Secure your spot now for in person for just £5, as tickets are limited. 

Bids can be made online or by attending a special charity auction: 

What: Snooks Charity Auction  

Date: Thursday 9 May 2024 

Venue: York Barbican 

Tickets for in person, £5: Book your tickets today. 

The event is set to be an exciting event with our host is Derek Matthewson from TV series Bangers and Cash and presented by Mad Alice from the award-winning The Bloody Tour of York. Don’t miss out on this once in a lifetime opportunity. 

 

ENDS 

 

Notes to Editors: 

Pictures: can be downloaded here Credit: York Barbican 

 

The Starstruck Snook sculpture at York Barbican has been signed by:  

Sarah Millican 

Phil Wang 

Simon Reeve 

Lloyd Griffith  

Jack Whitehall 

James Martin 

Jonathan Pie 

Gary Davies  

Sophie EllisBextor 

Rick Wakeman 

Jon Richardson 

The Hollies 

Emma Kenny 

Stuart Michael  

Professor Brian Cox 

Dawn French 

Elvana 

Jesse Dayton 

Samantha Fish 

David Walliams 

Toyah  

David Mahoney 

Harry Redknapp 

Lloyd Cole 

Leigh Francis aka Keith Lemon 

Scouting for Girls 

Luke Whitehouse  

The Commoners  

York Guildhall Orchestra 

 

About the Snooks Trail 

There were 21 sculptures that made up the popular Snooks Trail, York’s first character trail across the city, running between 2 March and 25 April 2024. The Snooks were the brainchild of artist Sian Ellis, and each one of the unique four and a half foot characters, has been decorated by different talented artists to create its own identity and style. More information on the trail can be found on our website: visityork.org/snooks 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities. These are: City positioning and profile-raising; Ensuring an exciting city centre; Delivering the city’s ground-breaking Cultural Strategy.  

About St Leonard’s Hospice 

St Leonard’s Hospice is an independent charity, providing specialist palliative care, and support for local people with life-limiting illnesses. We’re dedicated to providing support tailored to the specific needs of patients, and their families and carers, with a wide range of services offered in a relaxed and friendly environment where care is taken personally. 

About York Creates Fund  

York Creates Fund is a micro-fund that supports cultural and creative activity in the city. The York Creates Fund will provide opportunities for local creatives to produce new work through micro-grants, commissions and competitions. The fund will be held by Make It York and administered in reference to the objectives of York’s Creative Future, the city’s Culture Strategy. 

Rare Snook sculpture signed by renowned figures to be auctioned Read More »

York Sculpture Trail Character Commission

Make It York is looking for visual artists, designers and illustrators to create a unique character or creature, bespoke to the city, that will be transformed into 3D, larger than life sculpture models as part of a family-friendly city-wide trail in 2023.

Submit your design using this form on the Make It York website by 12 noon on 14 October 2022.

Sculpture Trail Background

The 2023 sculpture trail will see 25/30 large scale sculptures strategically placed around the city to form a vibrant and bold family friendly trail of characters or creatures. Each sculpture model will be customised by being decorated with unique designs (through painting, applique, etc.) from Yorkshire-based artists, in response to a set overarching theme.

It is expected the sculptures will remain in situ for a period of four months and will be complimented with a programme of workshops, talks and demonstrations from our commissioned artists.

While this trail model has been seen widely across the country, taking the form of animals and other shapes in a multitude of formats, we’re looking to create something bespoke for the city – creating our own story and narrative for residents and visitors of York to explore.

About the Character Commission

We’re looking to commission an artist to design a character or creature that represents the city, something new and something different, that we will then turn into the sculpture model for the trail. Not only that, we’re interested in the narrative and why artists have chosen to create this particular design.

Perhaps the character plays on the heritage of York, a concept that is unearthed or has been missed from the city achieves, even a myth brought to life. Maybe this character or creature has found itself misplaced in the city, maybe it’s a fantastical never-seen-before animal, or perhaps it’s another construct entirely.

We are keeping the commission as open as possible to allow artists freedom of interpretation to create this character however, the trail will be family friendly and submitted designs must take that into consideration.

Practically, the selected design will be cast and transformed into a 5/6ft tall sculpture and therefore cannot be overly complex and highly detailed. Once produced the blank sculptures will be brought to life with different artist designs, meaning the shape of the character is key as this will be the defining element across the trail.

Another consideration is to keep designs as contained as possible, loose aspects to the character increase the likelihood of damage to the sculptures once they are in situ. Keeping the sculpture as solid and contained as possible reduces the risk of damage. For example, a long upward tail of a cat would be more prone to damage that one wrapped around the cat.

The selected artist will be decided by Make It York. The commissioned artist will be awarded a £1000 commission fee for the design and narrative of the character alongside an additional artistic fee of £1000 to create one of the artistic designs and bring a sculpture to life as part of the trail itself.

Upon commissioning Make It York will work with the artist and the manufacturing company to tweak designs where appropriate for the most suitable replication in a physical format.

Submit your design using this form on the Make It York website by 12 noon on 14 October 2022.

Commission Criteria

  • Artists may submit a maximum of two entries.
  • Anyone over the age of sixteen is eligible to submit a design.
  • Artists should reside in Yorkshire (including all of North, East, South and West)
  • Designs that do not fit the commission criteria will not be accepted.
  • Only new designs will be permitted – designs which already exist and have been used in other contexts will not be accepted.
  • The artist should submit a visual drawn/designed representation of their concept. This should be in PDF or image format.
  • Artists should also complete the expression of interest form and include details of the character narrative.
  • Designs should be considered practically based on the shape and elements for large scale reproducing.
  • The commissioned artist will be required to make tweaks to the design if needed following selection and consultation with the production company.
  • Entries remain the intellectual property of the artist and will be kept on record for informational purposes only by Make It York. Artists may contact the company to request their design be removed from records.
  • The selected artists commission fee includes a buyout fee of £1000 of the intellectual property of the design, which will become the property of Make It York, who will have sole right to replicate the design for the production of the trail and potential commercial opportunities to run alongside. The artist will not receive a share of sales.
  • An additional £1000 artistic fee will be awarded to the selected artist to create a design on one of the sculptures as part of the trail.
  • Decisions will be made in October 2022, with the winner being notified on or before 4th November 2022.
  • The decision of Make It York on the outcome of the commission is final, although we are happy to provide feedback to unsuccessful applicants.

York Sculpture Trail Character Commission Read More »

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