Make It York News

York’s Creative Future: York’s new Culture Strategy launches

Mapping out Yorks Cultural Strategy 2020  2025 

Today, to an online audience of over 100 delegates, and alongside some of England’s top culture experts, York Cultural Leaders’ Group launched the city’s new Culture Strategy for the next five years – York’s Creative Future, 2020 – 2025The strategy was released alongside a commitment to urgently focus on the areas of culture most in need, as a result of the effect of covid-19 pandemic on the sector. 

The strategy, which can be downloaded in full from makeityork.com/culture, aims to boost cultural activity in the city and places culture at the heart of activities – from major capital developments to residents’ wellbeing and cultural entitlement for every child. With inclusion and participation at its core, the strategy aims to ensure culture is relevant and accessible to everybody in York, regardless of age, background or postcode.  

The Culture Strategy has the vision that by 2025, York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity – reflecting the city’s rich history and its status as the UK’s first UNESCO Creative City of Media Arts. 

The Culture Strategy was brought together through robust consultation and workshops with York’s residents, creative groups and cultural organisations. It has taken on board what matters most to the people who live, work and study in the city and transformed these views into a plan of action to grow and develop York’s creative future.  

York’s Culture Strategy is a joint initiative and commitment between York’s Cultural Leaders Group*, City of York Council, and Make It York, the city’s destination management organisation, who leads on the strategy’s implementation. 

Today’s virtual launch featured a series of keynote speakers from across the cultural sector, including Dr Darren Henley, Chief Executive of Arts Council England in conversation with York Museums Trust Chief Executive Reyahn King, and Jamie Njoku-Goodwin, Chief Executive of UK Music.   

Key issues from the strategy, were discussed at the launch event, including cultural engagement and inclusion, how culture can support wellbeing, children and young people’s cultural entitlement, talent development and retention, culture and place, and York’s national and international profile. A new video was also launched at the event, which has been created by local film makers Hewitt and Walker to encapsulate the resilience of York’s cultural industry, despite the challenges of 2020 and the future for the sector in the city.  

Darren Henley, Chief Executive of Arts Council England, said: “The Arts Council believes that everyone, irrespective of age or background, should have access to arts and culture as both participants and audiences. By embedding arts and culture at the heart of key elements across the city such as regeneration development, children and young people, talent development and retention, residents’ wellbeing and tourism, York’s Culture Strategy aligns with the vision of Let’s Create, our ten year strategy for 2020-2030. I look forward to seeing how York Culture develops and impacts on the lives of the local community and visitors to the city.” 

Greg Dyke, Chair at Make It York, said: “The launch of York’s new culture strategy is an exciting moment for our cultural and creative sector, and indeed for the city more broadly. Culture really came to the fore during lockdown, with artists and organisations responding to the pandemic with such spirit – showing great resilience and adapting to the significant and in some cases, very painful challenges, that it created.   

York’s Culture Strategy – York’s Creative Future – demonstrates the city’s commitment to urgently focus on and advocate for the areas of culture most in need, as a result of covid-19. The strategy sets an ambition to transform York by 2025 – ensuring it is known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity – reflecting the city’s rich history and its status as the UK’s first UNESCO Creative City of Media Arts. 

Thanks to all the organisations and individuals across the city who have taken part in the discussions, consultations and whose creativity has helped us shape such a rich and varied strategy.” 

Reyahn King, Chief Executive of York Museums Trust, said: “York’s ambitious new Culture Strategy will further enhance York’s reputation as a vibrant city, bringing recognition for its contemporary creativity and outstanding heritage. It has already encouraged a more collaborative approach between the city’s cultural organisations from delivering the international York Mediale Festival to providing children’s activity bags in the city. At its heart is the priority to ensure that York culture is inclusive and gives York people and audiences full opportunities to participate, create and enjoy a wide range of exciting cultural experiences, regardless of age or background.”  

Jamie Njoku-Goodwin, UK Music Chief Executive, said: Music is central to all of our lives. It is a key part of our country’s cultural fabric and is integral to the vibrant arts scene in York. It also brings huge economic benefits. Our new research has found that in 2019, live music brought more than 600,000 music tourists to Yorkshire and the Humber, generating hundreds of millions of pounds of spending. In York alone, live music directly contributed £5.3m to the local economy in 2019.  

“Venues such as the Crescent, the York Barbican and Fulford Arms play a key role in York’s music success story and we must do all we can to ensure they flourish and get the support they desperately need as we look to recover from COVID-19.  

“I know that York’s Creative Future will play a crucial part in ensuring music and culture is inclusive and accessible to everyone in the city, and will be at the forefront of the post-pandemic economic and cultural regeneration.” 

Councillor Darryl Smalley, Executive Member for Culture, Leisure and Communities said: “York’s Creative Future as a strategy is coming to fruition in a world that is very different from the one in which it was initially planned. It’s now more important than ever to come together and work together to put York’s cultural offer at the forefront of recovery, supporting communities across York and building on the city’s reputation worldwide. York is home to so many extraordinary and creative people, all of whom make this city such a vibrant place for culture and creativity, and I would like to thank all the residents and organisations across the city who contributed to the development of this exciting strategy.” 

Find out more about York’s cultural transformation and download ‘York’s Creative Future’ here: www.makeityork.com/culture .  

For further information please contact: 

Amy Goodman – Consumer Communications Manager  

Email: amy.goodman@makeityork.com 

Notes to Editor 

*York’s Cultural Leader’s Group includes: 

Accessible Arts & Media; Aesthetica; Barbican; City of York Council; City Screen; English Heritage; Grand Opera House; Joseph Rowntree Theatre Ltd; Kaizen Arts Agency; Make It York; Music Venue Alliance; National Centre for Early Music; National Railway Museum; National Trust; Pilot Theatre; REACH (CEP); SLAP; The Guild of Media Arts; University of York; York Archaeological Trust (YAT); York Civic Trust (Fairfax House); York Dance Space; York Explore; York Literature Festival; York Mediale; York Minster; York Museums Trust; York Racecourse; York St John University; and York Theatre Royal. 

York’s Creative Future: York’s new Culture Strategy launches Read More »

Festive plans for York city centre this Christmas season

Following the news that York will be moving into tier two from 2nd December, Make It York is working with York’s retail, hospitality and tourism businesses, York BID and City of York Council to create a welcoming and safe Christmas experience to enjoy in the city for residents and people who can visit safely. Plans to animate the city centre space include seasonal food vendors on Parliament Street, festive street performers over the weekends on the run up to Christmas and the return of the much- loved ‘vintage carousel’.

From 2nd December, many of York’s businesses including local retailers, attractions, restaurants, cafes and more, will be back open in the city centre. Shambles Market will also be reopening – with a wide variety of independent traders offering local produce, festive gifts and delicious street food. The focus for the city’s Christmas marketing this year will be to support York’s diverse and vibrant local business community by creating a welcoming festive ambience in the city centre. Activity will aim to encourage a sense of community, promote shopping local, and support York’s local traders – recognising the individual and unique offers of York’s businesses who have worked so hard to continue keeping the city safe. 

From 2nd December until 10th January (excluding bank holidays), there will be a variety of local street food vendors spread out on Parliament Street serving seasonal food, mulled wine and hot chocolate. Traders will include KREP and Shambles Kitchen (who can also be found on the Shambles Market Food Court), The Treehouse, Vines Mulled wine and The Cattle Shed (who can also be found on Coppergate). Children (and adults!) are invited to take a ride on the vintage carousel which will be operating throughout the festive period.

Festive roaming street performers will also be in the city centre on the weekends of the 12th-13th and 19th-20th December – moving around key areas of the city to create a fun, visually engaging experience for visitors into the city centre.

Sean Bullick, Managing Director of Make It York said, “The Christmas period is hugely important for traders and businesses across the city, especially as we come out of this second national lockdown. Our marketing activity focuses on championing York’s local businesses and delivering plans to ensure a welcoming and safe Christmas experience for residents and visitors. Our team have been working hard with partners across the city to create a magical city centre experience, with all the ambience you’d expect from a traditional York Christmas, and festive initiatives to get people moving around the city.”

Cllr Andrew Waller, Executive Member for Economy and Strategic Planning, said:

“York is known worldwide as a city with a fantastic festive atmosphere at Christmas time. This year’s celebrations will be different to those we have enjoyed in previous years, but the festive spirit will still be strong in the city.

“We are lucky enough to be home to an amazing range of independent retailers in the city, and they have put in a great effort to ensure they meet all the covid secure guidelines. Our stores are ready to welcome shoppers back in a safe way as they prepare for Christmas.

If we all continue to follow hands, face, space guidance we can continue to shop locally, support our independent retailers and give back to the local economy this Christmas.”

A York Quest augmented reality app is also being launched by York BID with co-funding from Make It York this week. The app features a Santa search, encouraging families to find seven Christmas characters who have taken up residence on York’s historic streets. They can then take a fun photo with the character and share on social media. The York Quest app is available from Thursday, December 3 on Google Play Store or App Store.

Throughout the city centre the winter lights are also up, giving a special festive back drop for residents and visitors to the city centre to enjoy. Organised by York BID and Make It York, the winter light scheme this year includes beautiful Christmas trees on St Helen’s Square, Parliament Street and Shambles Market and York’s historic bars illuminated with thousands of twinkling lights.

The city’s many attractions and venues will also be offering a range of festive experiences for people to enjoy – from chocolate making with Santa at York’s Chocolate Story, Christmas themed walking tours, Santa experiences with City Cruises and a ‘Christmas Spectacular’ on Kirkgate at York Castle Museum – there is something for all ages and interests.

A virtual Christmas market is also taking place on visityork.org until 4th January to celebrate the outstanding diversity of local traders, retailers and businesses across the city and bring the magic of St Nicholas Fair into homes across the country. The virtual markets will give people the chance to browse the markets from the comfort their own home, offering a safe and snug option for those looking to purchase their festive gifts online this year whilst also supporting their local traders and retailers.

For more information about York at Christmas visit:  visityork.org/Christmas

ENDS

Notes to Editor

Make It York

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment.

For further information please contact:

Amy Goodman – Consumer Communications Manager
Email: amy.goodman@makeityork.com

Ana Ignatova – Communications Executive

Email: ana.ignatova@makeityork.com

Festive plans for York city centre this Christmas season Read More »

York remains at the heart of city brewers’ success story

A passion for York and the soaring popularity of the craft beer scene have brewed up a recipe for success for York-based international brewery, Brew York. A £1.5 million investment success has allowed them to secure an additional brewery site on the outskirts of the city, which will create 16 new jobs, from junior apprentice brewers right up to senior management positions.

Following a challenging few months of trading, the ambitious plans at the new brewery site in Osbaldwick will focus on the production of their canned beers, following a significant investment in early 2020 on a new canning line.  Included in the move are investments in kit and technology to improve efficiency, quality and consistency.  This includes a sizeable cold store, a grain silo and mill, as well as a reverse osmosis machine, which strips all mineral content from the water to create a ‘blank canvas’ for brewing.  This will greatly improve general quality and enable the production of new styles of beer such as Pilsner which would not otherwise be possible using York’s main water supply.

The expansion has been funded through the reinvestment of profits, loans and grant-funding which included £200,000 from Leeds City Region Enterprise Partnership (LEP). Brew York were supported in the finance and grant fund raising by Phil Dibbs of Hawkmoor Associates Limited, Dave Catling of Customer Business Finance, and SME Growth Manager, Simon Middleton.

Head Brewer Lee Grabham, said:

“Despite the challenging times Brew York are proud to be expanding in their home city of York and bringing new employment to the area. With our expansion we hope to build on our reputation for innovative and exceptional beers by creating a brewing legacy that the City of York can be proud of. The Directors are especially grateful to Make It York, City of York Council, and the LEP for their £200k Grant support without which the expansion could not have gone ahead.”

The new 13,000 sqft unit will house the main brewery, immediately increasing production capacity from 880,000 pints a year at the current Walmgate site to close to 4 million pints a year, with scope to double that again should demand increase further.  The production of cask and keg beers will continue at Walmgate, alongside the operation of the very popular Beer Hall, Tap Room and shop, which has become a firm fixture on the York bar and pub scene.  The Market Tap in Pocklington also remains a key part of the business.

Brew York was born out of two friends passion for beer and brewing. Creating Brew York was the realisation of a long lived dream to build a brewery in the centre of York where the experience and location is as enjoyable as the beer itself.

Sean Bullick, Managing Director at Make It York, said:

“Supporting the city’s jobs and businesses is our number one priority and it is really positive to see Brew York expanding, as well as retaining investment and talent within the city, during these challenging times. In this instance, having access to the right business support and advice on the best grant opportunities for their business, has allowed Brew York to make their ambitious plans a reality.  We’re looking forward to seeing this project develop and wish them the best of luck.”

Cllr Andrew Waller, Executive Member for the Economy and Strategic Planning at City of York Council, said:

“It’s great to see a real success story coming out of the city, especially during these challenging times. It’s inspiring to see that with some hard work and support from the city that Brew York are not only expanding but providing opportunities for York residents, with job opportunities from apprenticeships to senior management positions. I’d like to wish everyone at Brew York the best of luck and I look forward to seeing them go from strength to strength.”

Work has already begun on the expansion, with full operations expected to commence on the new site at Handley Park from December at the latest.  ENDS

Image (left to right): Wayne Smith, Director at Brew York, Lee Grabham, Head Brewer at Brew York, Phil Dibbs, MD at Hawkmoor Associates.

https://we.tl/t-eJL3yRtGOG


For more information please contact: 

Ana Ignatova, Communications Executive, Make It York
Email: ana.ignatova@makeityork.com   

For more information about Brew York, please contact info@brewyork.co.uk

Notes to editor  

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment. 

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment. 

Leeds City Region Enterprise Partnership (LEP) 

The Leeds City Region Enterprise Partnership works with the West Yorkshire Combined Authority to help businesses in our region grow and become more productive. 

The Combined Authority works in partnership with local councils and businesses to ensure that everyone in our region benefits from a strong, successful economy and a modern, accessible transport network. By championing the region’s interests nationally and internationally, we secure the investment to deliver better transport and housing, help businesses to grow and create jobs.   

We want our region to be recognised globally as a strong, successful economy where everyone can build great businesses, careers and lives. For more information visit www.westyorks-ca.gov.uk  

Hawkmoor Associates Limited

Hawkmoor Associates is a company which supports and advises small business on growth strategy and finance. Hawkmoor works with a number of businesses across the region in various capacities.

York remains at the heart of city brewers’ success story Read More »

York’s new Culture Strategy to be launched at virtual event this December

York’s new Culture Strategy, York’s Creative Future, will launch on 3 December at a virtual launch event, which brings together local and national voices, including creative practitioners, grassroots activists, and cultural leaders, to debate and discuss best-practice in and around culture in the city.  

The virtual launch event will feature keynote speakers, including Dr Darren Henley, Chief Executive of Arts Council England in conversation with York Museums Trust Chief Executive Reyahn King, and Jamie Njoku-Goodwin, Chief Executive of UK Music.  

York’s Creative Future has inclusion and participation at its core, and the commitment to ensuring culture is relevant and accessible to everybody in York, regardless of age, background or postcode. It places culture at the heart of activities from major capital developments, to residents’ wellbeing and cultural entitlement for every child.  

Key issues from the strategy, which will be discussed at the launch event, include cultural engagement and inclusion, how culture can support wellbeing, children and young people’s cultural entitlement, talent development and retention, culture and place, and York’s national and international profile. 

The event is free to attend and places can be booked on Eventbrite here

Darren Henley, Chief Executive of Arts Council England, said:

“We know that artists, arts organisations, museums and libraries change people’s lives for the better every day. And while the current pandemic means that we can’t be part of a live audience or participate in a creative activity as we usually would, it has been inspiring to see how the arts and cultural sector has rallied and found different ways to create and share content to lift people’s spirits during this difficult time. The Arts Council is doing everything we can to support the sector and ensure the survival of cultural and heritage organisations because we know how important creativity and culture are to the future wellbeing of the country and its communities.” 

Reyahn King, Chief Executive of York Museums Trust, said: 

“Culture is an intrinsic part of people’s lives, as shown by the way that culture has provided a beacon of light, offering moments of joy and connectedness during the Covid19 lockdown. Cultural organisations in York have also worked together to develop a Culture Strategy that reflects practical aspirations to support people’s mental health and wellbeing and is already being delivered for example by jointly providing activities for children most in need across the city. York’s world-renowned cultural heritage, museums and attractions, will play a vital part in the city’s recovery from the impact of the pandemic.  By continuing to invest in York’s culture and creativity, the Culture Strategy aims for York also to be recognised as a centre for contemporary creativity with engaged and active participation in culture by its residents.”    

 Jamie Njoku-Goodwin, UK Music Chief Executive, said:

“The music industry is a key part of our country’s cultural and economic fabric. It contributed £5.8 billion a year to the economy before Covid, supports almost 200,000 jobs, and brings huge educational and mental health benefits. It also plays a vital role in our communities and local economies. In 2019 alone, more than 700,000 music lovers travelled to the Yorkshire and Humber region for music events, spending £264 million in the local economy. The economic contribution of music is augmented by its huge cultural value which is just as important in the way it enriches all of our lives. I am confident that the music industry will be a key driving factor in the both UK’s economic and cultural regeneration as we emerge from the impact of Covid-19.” 

The Culture Strategy was brought together through robust consultation and workshops with York’s residents, creative groups and cultural organisations. It has taken on board what matters most to the people who live, work and study in the city and transformed these views into a plan of action to grow and develop York’s creative future.  

York’s Culture Strategy is a joint initiative and commitment between York’s Cultural Leaders Group*, City of York Council, and Make It York, the city’s destination management organisation, who lead on the strategy’s implementation.  

Councillor Darryl Smalley, Executive Member for Culture, Leisure and Communities said:

“York’s Creative Future as a strategy is coming to fruition in a world that is very different from the one in which it was initially planned. It’s now more important than ever to come together and work together to put York’s cultural offer at the forefront of recovery, supporting communities across York and building on the city’s reputation worldwide. York is home to so many extraordinary and creative people, all of whom make this city such a vibrant place for culture and creativity, and I would like to thank all the residents and organisations across the city who contributed to the development of this exciting strategy.” 

Helen Apsey, Head of Culture and Wellbeing at Make It York, said:

“York’s new Culture Strategy is a really ambitious and inclusive document. As a UNESCO Creative City, we have such a rich cultural offer in York, thanks to the work of our incredible creative practitioners, who have continued to innovate and find ways to create, share and inspire through their art, even during lockdown. The strategy really takes the best of what we are and our current cultural offer, and challenges us to make this accessible and relevant to everyone. Now we’re at the point of launching the strategy, I’m really excited to see how we take this forward together as a city, to ensure that culture can support people’s wellbeing and become a more integral part of our lives.”  

The Culture Strategy is set to be the first step in the city’s ambition to enhance York’s wider wellbeing through culture. More details about York’s cultural transformation will be available from 3 December at makeityork.com/culture.  

Book a place to attend the Culture Strategy virtual launch event on Eventbrite here

ENDS 


For further information, please contact: 

Katie Parsons – Corporate Communications Manager 
Email: comms@makeityork.com  

Amy Goodman – Consumer Communications Manager  
Email: amy.goodman@makeityork.com 

Ana Ignatova – Communications Executive 
Email: ana.ignatova@makeityork.com  

Notes to Editor 

*York’s Cultural Leader’s Group includes: 

Accessible Arts & Media; Aesthetica; Barbican; City of York Council; City Screen; English Heritage; Grand Opera House; Joseph Rowntree Theatre Ltd; Kaizen Arts Agency; Make It York; Music Venue Alliance; National Centre for Early Music; National Railway Museum; National Trust; Pilot Theatre; REACH (CEP); SLAP; The Guild of Media Arts; University of York; York Archaeological Trust (YAT); York Civic Trust (Fairfax House); York Dance Space; York Explore; York Literature Festival; York Mediale; York Minster; York Museums Trust; York Racecourse; York St John University; and York Theatre Royal. 

York’s new Culture Strategy to be launched at virtual event this December Read More »

Tourism study confirms Covid-19 ‘tectonic shift’ across the North

  • Half of hospitality and leisure businesses across north of England were trading at a loss of over 60% for 10 weeks out of 16-week survey
  • Businesses expect revenue to recover in January 2022, compared to previous outlook of July 2021 at start of study, as a third of businesses report forward bookings for first quarter of 2021 are significantly down
  • A fifth of businesses surveyed unsure that they will be trading next summer
  • Roundtable event saw Yorkshire’s tourism board leaders and NatWest representatives discuss the ‘tectonic shift’ confirmed by the study and need for collaboration to ensure sector recovers

After almost a year of severe disruption for the tourism, hospitality and leisure sector, a contingent of tourism boards across the north of England have come together to discuss the findings of the NatWest North of England Tourism Barometer study.

Over the last sixteen weeks the NatWest North of England Tourism Business Barometer has taken the temperature of the North’s tourism business environment including changes in employment, trends in revenue and overall business confidence. The study commenced in mid-July when the UK was emerging out of lockdown and covered a period up to and including the introduction of the government’s three tier alert level in late October.

Led by Marketing Manchester, nine tourism boards – otherwise known as Destination Management Organisations (DMOs), including Make It York, Visit Leeds, Marketing Cheshire, Marketing Lancashire, Marketing Liverpool, NewcastleGateshead Initiative, Visit County Durham and Cumbria Tourism, – were involved and recruited businesses from within their tourism economies that consistently participated in a regular survey.

At a roundtable event held on Friday 20 November, leaders from across the north came together with businesses that participated in the survey and senior economists from NatWest Group. Together they analysed the journey that the north of England’s tourism, hospitality and leisure sector undertook throughout the study period, how it can learn from the study, and move forward through the challenging winter and into recovery next year.

One of several key findings across the north of England that the study revealed is that businesses have, and continue, to carry significant losses to revenue, with 31% of businesses reporting a revenue loss of over 60% even at the peak of resumed business activity in late August. This was when the visitor economy had largely reopened after the first lockdown and initiatives such as Eat Out to Help Out were having a positive impact. Overall, around half of businesses were trading at a loss of over 60% for ten out of the sixteen weeks of the study.

Businesses across the north of England have had to make significant reductions to permanent and temporary staff, and from the end of September and throughout October half of businesses reported that they were downsizing their permanent staff over the next month.

Other key findings show that: a third of businesses reported forward bookings for January to March 2021 being significantly down on where they would usually be; that business confidence in revenue recovery has shifted from July 2021 at the beginning of the study to January 2022 at the end of the study; and that overall concerns about business survival shows that 21% of businesses are unsure if they will still be trading next summer.

Sean Bullick, Managing Director of Make It York, said: York has a world-class tourism and leisure industry and ensuring its continued success is vital. We are committed to championing a city-wide recovery plan that will support the sector to rebuild as we look ahead to 2021. York businesses have worked incredibly hard this year to adapt to the challenging impact of Covid-19, ensuring the city remains a safe place for visitors and residents to enjoy. Our focus now is to deliver a tourism recovery plan that ensures the industry continues to thrive in York for many years to come.” 

Cllr Judith Blake, Leader Leeds City Council said: “Hospitality is integral to our city’s economy, supporting thousands of jobs. Leeds is well known for community spirit and collaboration and our tourism businesses have worked extremely hard to put all measures in place to make them covid-safe environments. The tenacity and resilience they have shown during these incredibly difficult months has been inspiring. We will continue to work closely with local businesses in our hospitality sector throughout the pandemic and during the recovery, supporting them however we can to continue to operate as viable businesses.”

Richard Topliss, Chairman of the NatWest Regional Board, North, said:Tourism and the wider hospitality and leisure sector has faced and continues to endure unprecedented challenges as a result of the COVID pandemic. The tourism barometer has charted the ups and downs of businesses in the sector over the last four months and the final survey points to low confidence for the immediate future, and hence, the need for central and local government support, alongside business leaders and providers of finance, to work together to help the sector rebuild for the future when it becomes clear that widespread vaccination will permit a new normal to emerge for tourism.”

-ENDS-

Notes to editors

The NatWest Tourism Business Barometer is comprised of eight fortnightly reports delivered over the sixteen-week period from 21 July to 27 October. Copies of all editions of the NatWest Tourism Business Barometer are available upon request.

For images of destinations across the north of England, click here.

About NatWest

NatWest serves customers in England and Wales, supporting them with their personal, private, and business banking needs. NatWest helps customers at all stages in their lives, from opening student accounts, to buying their first home, setting up a business, and saving for retirement. Alongside a wide range of banking services, NatWest offers businesses specialist sector knowledge in areas such as manufacturing and technology, as well as access to specialist entrepreneurial support.

About Visit Leeds

Visit Leeds the official Destination Management Organisation for Leeds is run by Leeds City Council. Visit Leeds promotes and showcases the wealth of culture, events and attractions on offer in Leeds and the surrounding area. Their vision is for Leeds to be known as a world-class, modern and historic European destination with a reputation for a vibrant and creative cultural scene set against the backdrop of rich heritage and outstanding architecture. www.visitleeds.co.uk

About Make It York

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment. www.makeityork.com

For further information, please contact:

Hilary Farmery

Marketing & PR manager, Visit Leeds

Email: hilary.farmery@visitleeds.co.uk

07891 270460

Amy Goodman

Communications manager, Make It York

Email: amy.goodman@makeityork.com

Tourism study confirms Covid-19 ‘tectonic shift’ across the North Read More »

Visit York’s new online shop launches in time for Christmas

Visit York have today (23rd November) launched a new online shop with a range of York-themed gifts, and merchandise just in time for Christmas. Launching with over thirty high quality products, the shop features everything from beautiful York prints, mugs and candles, to iconic York Monopoly sets and a range of books about the city.  The new e-shop is now live here: shop.visityork.org

The online shop includes a new range of bespoke designed sweatshirtrs and hoodies in partnership with Visit York member Good Trip Clothing, a local York business who offer high quality organic clothes, manufactured using ethical and sustainable practices. The beautifully designed York-themed sweatshirts and hoodies will be on offer exclusively on the site, made from a blend of super soft organic cotton and high-grade polyester recycled from plastic bottles.

The shop will also include a stunning range of Temple Island products – including York themed mugs, coaster, candles and keyrings, with something for all budgets available. Products from local artists including ‘Art by Jo’ and ‘Staves Art’ will include unique hand drawn cityscape illustrations available on prints, greetings cards and cushions – perfect gifts for Christmas for residents and lovers of York. 

Visit York which is a part of Make It York, have launched the new shop area on visityork.org just in time for inclusion within the virtual Christmas market event which runs until 4th January online. The virtual market showcases a range of local traders, independent businesses and attractions selling an assortment of unique and local festive York produce, gifts and experiences.

Russell McCartney, Head of Commercial at Make It York said: “We are delighted to launch our new online shop which features some of the very best in York themed gifts and merchandise. We are really proud of the range on offer and it is wonderful to be working with local business Good Trip Clothing on some new and exclusive York-themed clothes, which are all ethically sourced and sustainably made. We’ve hand-picked a range of high-quality products which will be ideal gifts for Christmas, or as souvenirs for those who love York.”

Danny Sullivan, Owner of Good Trip Clothing said, “It’s been great to partner with Visit York on this new range for their online shop – particularly as we both share the same goals to change how people perceive souvenir clothing and offer high quality sustainable products to our customers. The new hoodies and sweatshirts created for Visit York customers are made from organic cotton and high grade polyester which has been recycled from plastic bottles –  and we are incredibly proud of the quality of these products.”

The shop is now live on the Visit York website here: shop.visityork.org.  

ENDS

Notes to Editor

Make It York

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment.

For further information please contact:

Amy Goodman – Consumer Communications Manager
Email: amy.goodman@makeityork.com

Ana Ignatova – Communications Executive

Email: ana.ignatova@makeityork.com

Visit York’s new online shop launches in time for Christmas Read More »

Make It York Chair Greg Dyke backs York City Knights bid for Super League Status

York City Knight’s application to take the vacant 12th spot in the 2021 Betfred Super League competition has been backed by Greg Dyke, Chair of Make It York and Former Chairman of the Football Association. A letter of support has been sent to the Club along with a video message which was posted on the Make It York social channels today.

In the video, Greg emphasises how York City Knights is ‘true community club’ showcasing the values of Rugby League. Greg highlights what an opportunity it would be for the city, the club and the sport, if York City Knights were to get Super League status.

In a letter which was sent to the club last week, Greg further states: 

“York City Knights is a club with huge potential for growth, with almost 120 years of Rugby League history behind it. The recent success of the club has meant its crowds have increased from a few hundred to an average of 2300 in 2019. The club and its fans will provide a new demographic for the Super League and I have no doubt that York City Knights would offer huge benefits as the 12th team.

York City Knights can offer the top-class facilities required of a Super League status club. Their brand new home at the LNER Community Stadium is built for a team of the future, and will give York City Knights every opportunity for growth and development. I am not exaggerating when I say York City Knights has the potential to be one of the leading Rugby League teams in the country.  This would also be a major opportunity to have a professional team in York playing at an elite level.

In particular I would like to commend the far-reaching benefits of the club’s community engagement programme covering health, education and community partnerships. This only stands to grow with Super League status. The economic, wellbeing and health benefits – not only physical but for mental health as well – should not be underestimated, as sporting fans and communities face the impact and very difficult challenges that Covid-19 has brought.

York itself, as the home of this successful club, is an internationally renowned visitor and event location. In 2021 the city will be one of the host cities for the Rugby League World Cup, as one of 16 locations that will host the qualified nations as training and team base camps.  This demonstrates the confidence and support within the city to provide a world-class host experience on the international playing field. York will also be hosting eight fixtures at the York City Knights home ground, all in the women’s tournament.

I believe the potential here is huge both for York City Knights and the future benefits for the Super League itself. The League would be taking on a club and a city with an already established international brand, and I believe York, its residents and its businesses, will benefit from the wider impact of this sporting ambition.

I wish York City Knights every success with what I believe to be a strong, compelling and unrivalled application.”

ENDS

Notes to Editor

Make It York

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment.

For further information please contact:

Amy Goodman – Consumer Communications Manager
Email: amy.goodman@makeityork.com

Ana Ignatova – Communications Executive

Email: ana.ignatova@makeityork.com

Make It York Chair Greg Dyke backs York City Knights bid for Super League Status Read More »

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