Make It York News

Visit York launches Autumn #LoveYork Campaign in partnership with LNER

A new national #LoveYork campaign has been launched by Visit York this month promoting the unique experiences on offer in the city and highlighting some of York’s most iconic attractions.  In partnership with LNER, the campaign encourages visitors from across the country to explore York this autumn/winter and promotes the diverse range of events and festivals happening across the city.  

Targeting a national audience, the marketing activity includes advertising in key London train and tube stations with bold new creative posters promoting some of York’s best experiences. Partners for the campaign include National Railway Museum, Castle Howard, York Minster, JORVIK Viking Centre, York Pass and The Grand, York.  

A radio campaign will also air to London audiences on Capital FM and Classic FM – showcasing a range of #LoveYork experiences, with a month-long series of online advertising and competitions designed to inspire visitors to travel to the city from the capital. The prize will include a chance to win a stay at the Grand Hotel, York including a delicious afternoon tea.  

A refreshed #LoveYork website hub has been created to provide inspiration for visitors looking to plan their trip to York this autumn-winter. Featuring an eclectic mix of festivals and experiences, the hub promotes some of York’s best-loved events including St Nicholas Fair, Narnia at Castle Howard and a range of city-wide Halloween activities. Targeted social media advertising will also run alongside this, using stunning images of York and the city’s best-loved attractions to entice a national audience to book a visit.  

The campaign will focus on the ease of travel to the city by rail – with LNER offering 37 direct services every week day from London. Taking approximately under two hours, families can visit from London for just £99 – with up to 2 adults and 4 children travelling on the LNER all-in-one family ticket.  

Ashley Young, Senior Marketing & Communications Manager at Make It York, said: “We are very excited to launch this new campaign to promote the range of wonderful experiences on offer this autumn. York is the perfect staycation destination for visitors from London and it’s been great to work with LNER on this activity – highlighting the ease and convenience of travelling to the city by train whilst also showcasing the city’s amazing offer.”  

David Horne, Managing Director at LNER, said “We continue to see strong demand for our services with York being one of our most popular destinations. LNER is proud to support this campaign, tapping into the pent-up demand for day trips and UK city breaks. We are excited to be working with Make It York to attract more people to come and discover everything York has to offer. We look forward to continuing to help more people travel to and from York onboard our environmentally friendly Azuma trains with our unrivalled customer experience.” 

Find out more about the campaign here: visityork.org/loveyork  

ENDS 

Notes to Editor 

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.  

   

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.  

Make It York appoints new Market Manager to lead on plans to revitalise Shambles Market

A new Shambles Market Manager has this week been appointed by Make It York to develop the city’s market and maximise its potential as one of York’s greatest assets. Lucy Lines joins Make It York with a wealth of events and market management experience – including most recently as Market Manager for Trinity Market in Hull.  

The new role is part of Make It York’s ongoing commitment to develop and deliver a thriving city centre market and support York’s diverse array of independent traders with the creation of a vibrant and dynamic market hub. Lucy will be leading on a new strategy to drive footfall to Shambles Market, maximise economic potential and deliver a series of community-focused pop-up events. Appointed with support from the York Market Traders Forum, trader representatives were also included on the recruitment advisory panel with a key part of this role being a focus on building on the collaborative partnership-led approach to working with traders.  

Lucy has over eleven years’ experience within the sector including leading on the regeneration of Hull’s Trinity Market and transforming it into an inclusive market and community hub. With a background in driving market footfall and supporting local businesses, Lucy has strong experience in revitalising markets through events, community outreach and working in partnership with city-wide arts and music organisations. Prior to this, Lucy also managed the ‘Humber Street’ and ‘Made and Sold in Hull’ Markets and has experience as a licensee, managing numerous bars and night club events in Hull.   

Lucy Lines, Shambles Market Manager at Make It York, said: “I am hugely excited about joining the Make It York team to develop the wonderful offering at Shambles Market. There is such a unique range of traders and an incredibly diverse mix of different types of businesses, and I can’t wait to work alongside them to shape plans for the future direction of the market. Shambles Market has a really special atmosphere and I am looking forward to leading the team in the ongoing plans to make this a vibrant hub for residents and visitors to enjoy.”  

Greg Dyke, Chair of Make It York, said: “We are delighted to welcome Lucy to the team at Make It York. Lucy has a very strong background in delivering high quality market experiences and we are thrilled to have her on board to lead on our ambitious plans for Shambles Market. We see the market as being one of the city’s greatest assets and in partnership with our ever-growing group of traders we want to continue to build on this and grow it into a world class example of market excellence.”  

Kevin Tuohy, Chair of York Marker Traders Forum said:  “The YMTF welcome Lucy and look forward to working collaboratively with her to positively develop the Shambles Market. We were very taken with her vast array of experience, knowledge and enthusiasm for all aspects of market life and will look forward to working closely with Lucy and her team. We feel confident that together we can maintain the traditional classic Shambles Market ethos combined with exciting new ideas to help drive the local and tourist economy into the market even more successfully. Good luck Lucy and thanks for joining our community.” 

The appointment closely follows on from the new partnership between First Bus York and Make It York to invest in the future of Shambles Market and attract more visitors. Supporting York’s diverse array of independent market traders, the partnership plans include a vibrant and modern new look for the market, new creative marketing promotions and regular pop-up events. 

For more information about Shambles Market visit: https://www.visityork.org/business-directory/category/shopping/shambles-market 

ENDS 

For further information please contact:  

Ana Ignatova. Communications Executive 

Email: ana.ignatova@makeityork.com  

Amy Goodman, Consumer Communications Manager 

Email: amy.goodman@makeityork.com  

Make It York Appoints New Managing Director

Make It York has today announced the appointment of Sarah Loftus as the organisation’s next Managing Director.

Sarah is currently the Chief Executive of the Lincoln Business Improvement Group (BIG) and previously held the positions of Corporate Director for Economic Growth at Trafford Council and Service Director for Economic Growth and Strategic Housing for Wakefield Council. She also had a series of different roles in the six years she worked for Yorkshire Forward culminating in the role of Assistant Director for the Humber Region in 2008/9.

She is a graduate of Humberside Polytechnic and University College London.

Sarah will join the Make It York team from December 2021, taking a lead on the delivery of a refreshed and innovative tourism strategy, as well as driving forward the city’s cultural strategy and working with stakeholders and partners across the city to promote York’s profile regionally, nationally and internationally.

Greg Dyke Chair of Make It York said , “We are delighted that Sarah is joining the Make It York team. She has extensive experience in both the private and public sectors and she has lived in York part time for some years so she knows the city well. Sarah will also bring a wealth of invaluable experience from the work she has done in Lincoln, Wakefield and Humberside. We look forward to Sarah coming on board later this year and helping us to shape what is set to be an exciting future for York’s post-covid recovery.”

Sarah commented: “I believe I have achieved widespread professional recognition for my work in place management, economic development, regeneration, housing and cultural and community development. Joining Make It York is a challenge I very much look forward to and I believe I can bring innovative solutions to help create a strong and effective future for York.”

For further information please contact:

Amy Goodman, Consumer Communications Manager

Email: comms@makeityork.com

Plans announced for York Christmas Festival 2021

St Nicholas Fair set to return to York’s city centre from 18th November to 23rd December 

The popular St Nicholas Fair will be returning to York city centre this year between 18th November and 23rd December – with an array of local businesses selling everything from handmade gifts to delicious seasonal treats and crafts.  

Sixty-eight festive alpine chalets will be spread across Parliament Street and St Sampson’s Square, offering a range of unique gifts, seasonal food and drinks and local produce.  

THOR’S tipi will also be back for its sixth year on Parliament Street, from 17th Nov to the 2nd Jan 2022. Serving traditional ‘Winter Warmers,’ such as mulled wine & luxury hot chocolate, with delicious feasts by Yuzu Street Food – all in a twinkly, Christmas style tipi with real log fire. The rustic Yorkshire Barn in St Sampson’s Square will warm up guests with festive food and drink, from hot chestnuts to mulled wine and King’s Square will host the much-loved Vintage Carousel throughout the festive season.   

Plans are also underway for the city to be decorated once again with stunning festive lights, giving a special festive back drop for residents and visitors to the city centre to enjoy. Delivered by York BID in partnership with Make It York, the winter light scheme this year includes the Tree of Light at the Eye of York, beautiful Christmas trees on St Helen’s Square, Parliament Street and Shambles Market and York’s historic bars illuminated with thousands of twinkling lights.

The city-wide Christmas offer is also set to be bigger and better than ever. Castle Howard will welcome back theatrical designers Charlotte Lloyd Webber, Bretta Gereke and team who have worked their magic on Castle Howard at Christmas for the past four seasons. Inspired by the much-adored novels by C. S. Lewis the historic house will be turned into the wintery, magical land of Narnia. Visitors will journey through the grand state rooms and experience installations based on scenes from the epic stories.  

The National Centre for Early Music will be holding their popular York Early Music Christmas Festival (3rd-11th December). This year’s festival includes the return of Joglaresa, whose exuberant music and wassailing sums up Yuletide in music and song; The Gesulado Six, returning to York after playing to packed houses in the York Early Music Festival 2021; and award-winning young artists Prisma, from Germany. 

Residents and visitors can also look forward to a host of other festive events taking place at the city’s attractions – not to mention a fantastic choice of entertainment at the city’s theatres and venues, with pantomimes and Christmas carol concerts.  

Following the success of last year’s virtual Christmas market, an online market will also run on visityork.org throughout the whole festive season. Helping to bring the magic of St Nicholas Fair into homes across the country, the virtual market will offer a safe and snug option for those looking to purchase their festive gifts online this year, whilst also supporting York’s traders, retailers and attractions.   

Cllr Keith Aspden, Leader of the Council and Executive Member for Policy, Strategy and Partnerships, said: “Christmas celebrations are always special in York and many of us undoubtedly missed our usual city-wide festivities last year. With the return of so many well-loved events and additions of many new ones, I am sure residents and visitors will once again be looking forward to enjoying our city throughout the festive season. 

“York has a fantastic range of independent and small businesses offering exceptional services and products. Christmas is a great time to support our local businesses by purchasing unique gifts and enjoying all they have to offer.  This Christmas we look forward to welcoming residents and visitors to safely enjoy the magic of the festive period in York.” 

Ashley Young, Senior Marketing and Communications Manager at Make It York, said: “York is a city that really comes alive at Christmas and we’ve been working hard behind the scenes to put plans in place for an event that will really deliver the festive magic that York is renowned for. We are delighted to be working with so many local traders to bring back St Nicholas Fair back better than ever and create a magical festive experience for visitors and residents to enjoy.  

The programme of Christmas activities going on in and around York this year is outstanding –with so many unique experiences on offer at the city’s attractions and venues across the city, combined with world-class food and drink and an array of independent retailers and traders.” 

St Nicholas Fair will be open from 18th November to 23rd December – Sunday – Thursday 10:00 to 18:00 and Friday & Saturday 10:00 to 20:00. 

For regular updates on what’s happening in York over Christmas, or a free guide to Christmas in the City, visit www.visityork.org/Christmas or email info@visityork.org.  A new guide to Christmas will be available free of charge from the Visit York Information Centre, 1 Museum Street, from the last week in September.  

ENDS 


For further information please contact:  

Amy Goodman, Consumer Communications Manager 
Email: comms@makeityork.com   

Notes to editors: 

About Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our four corporate strategic priorities.  These are:  

  • City positioning and profile-raising 
  • Inward Investment and network building 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

First Bus York Partner with Make It York on plans to Reinvigorate Shambles Market

A new partnership between First Bus York and Make It York has been set up to invest in the future of Shambles Market and create a “destination magnet” that attracts more visitors through highlighting a mix of local artisan and traditional vendors plus entertainment. 

The partnership’s plan to support York’s diverse array of independent market traders will see a vibrant and modern look for the market, new creative marketing promotions and regular pop-up events.  

Ashley Young, Senior Marketing and Communications Manager at Make It York and John Godfrey, Marketing Director at First Bus York © Gareth Buddo

As one of the city’s greatest assets, Shambles Market is the home to York’s largest group of independent traders – offering an eclectic mix of fresh produce, crafts, flowers, gift ideas, clothing and much more. This includes long-standing produce traders such as John Mannion Greengrocers (whose family have been trading on the market since 1906), local artists such as Ipso Facto Art, ethical soap company Janurelle, Zazen Boutique jewellery and an array of other independent small businesses.  

The Shambles Market Food Court is also home to some of the city’s finest street food vendors – including indie businesses such as Taylor Made Kitchen, The Doghouse, Shambles Kitchen, Los Moros, Pizzoli and more.  

The partnership with First Bus York is sparked by an ambition to enhance Shambles Market’s reputation as a ‘must-see’ destination for residents and visitors to the city and highlight the unique blend of quirky independent businesses and quality produce available on the market.  

First Bus York also supported the Young Market Trader competition earlier this summer. The event saw 20 year-old Millie Thomas with her cake business ‘Sweet Treats by Mil’ going forward to the regional finals of the National Young Market Trader competition and receiving a free pitch on the market for a year. 

Now, through the partnership, a vibrant refresh of the market branding is underway with new colourful signage at the entrance and on the stalls. This will emphasise the importance of supporting York businesses and shopping local.  

Ashley Young, Senior Marketing and Communications Manager at Make It York and John Godfrey, Marketing Director at First Bus York with Love Local sign © Gareth Buddo

A new short film has also been created to promote the quality local produce available in the market. Under a ‘Field to Fork’ theme the video showcases how the market’s fresh products are used by businesses across the city to deliver a quality customer experience. The video features trader Sheila’s Greengrocers as they collect fresh strawberries each morning which are then used on food court trader KREP’s delicious crepes .  

A series of pop-up events are in plan to be introduced to the Market. This included a new ‘Vintage Market’ event this week (31st August) which showcased a range of local vintage traders from around the city including Books for Amnesty, Angela Bare, Sue Ryder, Syd Comerford Antiques and Panayis Cult Art Prints. Bringing together a range of retro, collectable and quirky products, the ‘Vintage Market’ event proved popular with residents and visitors alike, offering something for everyone’s taste, style and price point.  

A special ‘Night Market’ will also take place on the evening of 17th September in partnership with York Creatives. The event will see a range of independent traders, street food, drinks and music coming to the market, with free entry for all.  

John Godfrey, Head of Marketing at First Bus York, said:

“We’re here to connect customers to great experiences on the streets of York and Shambles Market will become a destination magnet to draw in local people and visitors to discover a special atmosphere for shopping and relaxing that entices them into the heart of the city.” 

Ashley Young, Senior Marketing and Communications Manager at Make It York said: 

“Shambles Market is home to so many incredibly creative and talented businesses – from long established traders who have been on the market for decades to young entrepreneurs who are just starting out. Our ambition is to work alongside our traders and fantastic partners like First Bus York to grow and develop Shambles Market into one of the most celebrated markets in the country and enhance its reputation as a destination in its own right.  

The market offers a truly unique experience for residents and visitors and we are looking forward to developing plans over the coming months to promote it as a world-class destination and support our family of traders.”  

Kevin Touhy Chair of York Market Traders Forum and Owner of Bags of Style said

“The Shambles Market traders welcome the time and support that First Bus have put into promoting the market so excellently. Working together we hope that the market will continue to grow in stature and become an integral part of any York experience for both tourists and locals alike. “ 

For more information about Shambles Market visit https://www.visityork.org/shambles-market 

ENDS  


For further information please contact:  

Ana Ignatova – Communications Executive  
Email: ana.ignatova@makeityork.com 

Notes to editors: 

About Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our four corporate strategic priorities.  These are:  

  • City positioning and profile-raising 
  • Inward Investment and network building 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Make It York Weekly Update 19/08/2021

Next week, the Make It York Business Support Team will move to the City of York Council to join their Economic Development Team. The team will continue to be on hand for all of your business support needs and can be contacted on email. To ensure you don’t miss any of the latest business news and resources please sign up to the CYC business newsletter here.

Make It York Weekly Update 19/08/2021

From 1st September, the Make It York Business Support Team will move to City of York Council to join forces with their Economic Development Team. Next week will be our last weekly business support newsletter – to ensure you don’t miss any of the latest news and resources please sign up to the CYC business newsletter here.

Over £60,000 Grant Funding Awarded to York Charities and Community Groups

Nineteen York-based charities, social enterprises, voluntary and community groups have today (17th August) been awarded grant funding by York CVS, Make It York and City of York Council to support a range of new initiatives for York residents. Spanning a diverse range of creative art forms and social activities the grants will support everything from fairy trails and community coffee mornings to youth theatre workshops, excavation projects, craft workshops and creative cafes.  

Receiving awards of up to £5000 each, the new cultural and social prescribing grants support organisations across York’s voluntary and community sector with initiatives designed to boost physical and mental wellbeing. In a collaboration between York CVS, Make It York and City of York Council, a total fund of over £60,000 was made available for organisations to help isolated people engage in their communities, combat mental ill-health, improve physical health, enable participation in culture and creativity or access to employment and learning opportunities.  

For the first time the grant application process brought together two funding streams made available by the Better Care Fund. This included the ‘Ways to Wellbeing’ project from York CVS – the city’s first social prescribing project which supports health and wellbeing through building social connections in the community, and the Cultural Wellbeing Grant programme led by Make It York and City of York Council.  

The projects which are set to be funded jointly through this initiative, by Make It York and City of York Council, and by York CVS include: 

  • Accessible Arts & Media – ‘Movers & Shakers’ – offering a weekly music, movement and social session for adults with complex needs from across the city. Activities include musical and theatrical games, dancing, singing and signing, playing different musical instruments, and writing songs, stories and music.  
  • Explore York Libraries – ‘Creative Cafés at Acomb Explore and The Centre@Burnholme’ – giving people the opportunity to participate in and explore different creative activities in the company of two professional artists, helping them to discover hidden and new skills and develop confidence and self-esteem in a relaxed, friendly café environment. 
  • Foss Fairy Trail – a collaboration with the Groves Association Flower Power York to revive a riverside walk along a section of the Foss. Offering a creative approach to enhance the serene green refuge of the river the fairy trail and wildlife walk will provide much needed joy after a year of lockdown. 
  • Kyra’s Women’s Project’ ‘Culture for Confidence’ – a programme of creative arts (crafts, reading, writing, etc) open to all women in York regardless of their experience, ability, or education. 
  • Thunk-It Theatre – ‘Common Ground: Back in the Room’ – engaging with participants aged 16-25 and 50+ in The Groves area who have been affected by isolation and loneliness through a series of workshops that explore creative communication, such as letter writing and postcard creation.  
  • St Nicks – ‘Nature Connectedness for Wellbeing’ – coordinating a group of green organisations to increase the number and diversity of people engaging with creative nature connectedness opportunities for mental wellbeing in York. 
  • Converge ‘Converge Connected: Remote Access to Cultural Education for Adults with Mental Health Problems’ – delivering six accessible courses (on writing, art, humanities, theatre and music) by post, through a specially designed website and virtual learning environment (LearnDash), and via Zoom sessions. 
  • Next Door But One CIC  – ‘Keeping Hold of Creativity: Maintaining Artistic Skills and Connections Post COVID’ – delivering a series of youth theatre workshops for secondary school age young carers and for 14-25 year olds who identify as LGBTQ+ and running ‘Playback Theatre’ training workshops for adults with mental health problems.  
  • Club Wilber (part of the Wilberforce Trust) – ‘Where’s Wilber?’ – offering a combination of online and Covid safe activities designed to boost the mental wellbeing for families of children with severe sight loss.  

The Cultural Wellbeing Grant programme led by Make It York and City of York Council will also support these additional initiatives: 

  • York Archaeological Trust – ‘Archaeology on Prescription’ – an inclusive, accessible 18-week excavation project based within the city walls at Willow House on Walmgate which will  benefit the communities in York by delivering innovative opportunities and partnerships that target improving people’s mental health, skills and employment prospects.  
  • York Museums Trust – ‘Hull Road Heritage Hunters’ – in partnership with York Explore and CYC Local Area Coordinators to help people research the history of where they live and celebrate it with their neighbours – including creating a pop-up exhibition which can tour local schools and community groups, and a public engagement event in the community.  
  • Pilot Theatre (in partnership with SBC (Stand & Be Counted) Theatre) – ‘Creative Connections with Sanctuary-Seekers’ – bringing together local artists, cultural and community organisations, and families with lived experience of seeking sanctuary, in a series of creative activities in York. 
  • Friends of Rowntree Park – ‘Community Crafting in the Park’ – bringing together local residents to create a community art installation in Rowntree Park via workshops, outreach craft and regular “Knit and Natter” community groups. 
  • ‘The Artery For Health’ led by heritage and cultural learning consultant Karen Merrifield – delivering workshops in a peer-to-peer support format to inform healthcare professionals, artists, patients and York Hospital Arts Team. 

In addition these further initiatives will be supported by funding from Ways to Wellbeing, including:  

  • Haxby & Wigginton Youth & Community Association – ‘Pop Inn Club’ – offering weekly coffee mornings to support isolated and/or vulnerable members of Haxby and Wigginton to return to social situations following the COVID19 pandemic.  
  • Home-Start York – ‘New Parents Group’ – face-to-face groups supporting new, first-time parents who are experiencing challenges, with particular emphasis around loneliness, isolation and the negative effects of the pandemic. 
  • Smooth Moves Lab – led by Feldenkrais Method practitioner Julie Wrigley – will run two programmes of ‘Awareness Through Movement’ lessons. Feldenkrais and is particularly helpful for people living with chronic pain, chronic fatigue, back pain, tension and stress as it re-educates the brain without tiring the muscles. ‘Mindful Moves At Home’ are online group sessions, and ‘Mindful Moves: Moving On’ are in-person group sessions. 
  • The Conservation Volunteers – ‘Hull Road Park Coffee mornings’ – providing opportunities for local people in the Hull and Heworth wards to come together and socialise while learning about local wildlife. 
  • Central Methodist Church – ‘Place of Welcome’ – part of a national network of local community groups that provide their neighbourhoods with places where all people feel safe to connect, belong and contribute. 

Helen Apsey, Head of Culture and Wellbeing at Make It York said: “We received a large number of grant applications of a very high standard, and it’s been incredibly rewarding to be able to award funding to such a diverse range of projects as a result – from theatre and crafting, through to learning about local history and taking part in excavations.  

Working with City of York Council and with York CVS this year meant we could really broaden our reach, and support many more projects – providing more opportunities for residents to get involved locally in wonderful arts and heritage initiatives. A central focus of the York Culture Strategy is to enable residents to easily access cultural and creative initiatives to support their mental, physical and emotional wellbeing and these projects provide some great opportunities for that. We can’t wait to see how they develop over the coming months.” 

Cllr Darryl Smalley, Executive Member for Culture, Leisure & Communities at City of York Council, said: “These grants will provide essential support to some incredible local organisations. Their projects support the physical, emotional and mental wellbeing of York residents, connecting communities and groups that will benefit hugely from these opportunities. The broad range of organisations that have been successful is testament to the amazing work of volunteers and groups across the city, helping to make York a supportive home to everyone.” 

Emily Abbott, Ways to Wellbeing Project Lead at York CVS, said: “Ways to Wellbeing doesn’t just deliver social prescribing. An important part of our work is to grow social prescribing locally by widening and diversifying the range of support and activity available. That means supporting local VCSE organisations to deliver projects that support local people’s wellbeing, connecting people, communities and groups. We are delighted with the mix of new and well-established organisations we have been able to fund, delivering a really wide variety of projects – some quite niche, some much broader. All will help fill gaps in provision we know exist in York, and we are very excited to work with all our grant recipients and watch their projects grow. 

Find out more about York’s Culture Strategy ‘York’s Creative Future’ here: www.makeityork.com/culture . 

ENDS 

Notes to Editor 

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment. 

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment. 

Ways to Wellbeing 

Social Prescribing is a term which means linking people to non-medical sources of support to improve people’s health and wellbeing.  
Ways to Wellbeing is an innovative social prescribing service that focuses on increasing access to social prescribing in York.   
Ways to Wellbeing is one of York’s two social prescribing schemes, both of which are run by York CVS. Read more here: https://www.yorkcvs.org.uk/social-prescribing-in-york/ 

For further information about Ways to Wellbeing please contact Emily Abbott: emily.abbott@yorkcvs.org.uk 

For further information please contact: 

Amy Goodman – Consumer Communications Manager 
Email: amy.goodman@makeityork.com 

Make It York Weekly Update 12/08/2021

Over the coming weeks, Make It York’s Business Support team will be moving over to City of York Council to add strength to their Economic Development Team. To keep up to date with all the latest business support news and resources from September please sign up to the CYC business newsletter here.

Visit York launches ‘Hidden Gems’ Campaign in partnership with York Park and Ride

A new summer #LoveYork campaign has been launched by Visit York this month to encourage residents and visitors to explore the city’s many ‘hidden gems.’ In partnership with York Park and Ride, the campaign highlights some of York’s best kept secrets and encourages sustainable travel around the city. 

The campaign includes a brand new TV advert which will air for four weeks on ITV hub from today (9th August) – featuring local attractions and businesses such as York Cocoa Works, DIG, Shambles Market and more. The TV advert, created by York-based production company Hewitt & Walker, stars Polly Bennett, Founder and Editor of Little Vikings and her family exploring some of the city’s unique experiences off the beaten track.  

Targeted YouTube adverts will also run throughout summer, aiming to reach local and regional families and inspire them to choose York as their next day out.  

A new website hub brings together a curated selection of some of York’s most exciting summer activities, independent businesses and attractions. From free ping pong and sporty sculptures to a pop-up beach and free walking trails, the hub highlights the eclectic range of family-friendly experiences the city has to offer.  

The campaign also encourages travel via one of the five easy to reach Park and Ride locations across York- where visitors to the city centre can park up for free and hop aboard one of the zero emission electric buses to start their sightseeing fun. By downloading the award-winning First Bus App, visitors and residents can easily plan their journeys, track buses live and buy mTickets -costing just £3.30 for an adult day return, and up to three children (under 16) can travel for free with one fare-paying adult. 

Ashley Young, Senior Marketing & Communications Manager at Make It York, said: “York has such a wide range of unique experiences for both visitors and residents to enjoy, and our new campaign looks to really highlight some of the many unique hidden gems on offer. We are delighted to work with York Park and Ride on this activity – promoting sustainable travel into the city centre as a key part of the campaign. 

With so many fabulous independent shops, cafés and restaurants in the city, and an array of world-class attractions and pop-up experiences, York has something for everyone to explore this summer!” 

John Godfrey, Head of Marketing for First Bus York, said: “Through this campaign we’re putting the limelight on lesser-known local attractions which the people of York and its many visitors may not have seen before. It’s a chance to discover new and intriguing shops, hospitality businesses and venues which add to the experience of wandering around the city’s streets. 

“Park & Ride provides an ideal network to travel in and across York and we hope the TV ads will inspire local people and tourists from the region to see that it’s an easy and sustainable way to explore the city.” 

In addition to TV advertising and social media promotions across the summer, an on air and online competition with Capital FM is also running until 15th August with the chance to win £1000 for a day out in York. To enter simply watch the short video of Capital FM presenter’s Adam and JoJo trip to York for a summer day out exploring all the attractions and answer one question. 

Find out more about the campaign here: visityork.org/summer/summerdaysout 

ENDS