Make It York News

York is ‘Here For Tourism’ this English Tourism Week

This week marks ‘English Tourism Week’ (22 – 31st May) – a week-long celebration dedicated to showing support for tourism businesses and destinations across the sector as they reopen and start to rebuild. Coordinated by VisitEngland, English Tourism Week aims to highlight the economic importance of tourism to local economies and promote the innovation, quality and range of products and services on offer to encourage more domestic breaks. 

Kicking off on 22nd May with a call out from York’s Town Crier Ben Fry on Visit York’s social media, businesses across the city have been urged to share why tourism is so important to them using #EnglishTourismWeek21.  

Businesses across York have been celebrating why they are ‘Here for Tourism’ with photos, social media posts and videos throughout the week to highlight the importance of tourism in the city. A short video bringing together some of Visit York members showcases businesses including The Balloon Tree, Yorkshire Appetite Tours, Ambiente Tapas and Hotel Indigo York: English Tourism Week: Here For Tourism | Visit York 

One of the city’s first big Spring events will also take place during English Tourism Week – the York Spring Fair & Food Festival. This brand-new covid-safe event will run from 28th May to 6th June, bringing together one of the largest vintage funfairs seen in North Yorkshire for many years and a Food Festival showcasing the very best artisan products from Yorkshire and beyond. To show their support of English Tourism Week and the launch of the event, the new Lord Mayor of York Cllr Chris Cullwick and York Central MP Rachael Maskell will be joining York’s Town Crier Ben Fry to open the Spring Fair on 28th May.  

As part of the event the Visit York Information Centre team will have a stall each day  – sharing with visitors and residents their expert local knowledge of attractions, travel information, places to eat, shops and things to do in the city. Throughout the week the Visit York team will be joined by characters from some of the city’s popular attractions – including The York Dungeon – with chances for visitors to win special prizes and find out more about events happening in the city this summer.  

Ashley Young, Senior Marketing Manager at Make It York, said:

“We are delighted to support English Tourism Week and champion the local businesses who do such an amazing job of welcoming tourists to the city every year. Showcasing and celebrating the outstanding tourism offer in the city is hugely important, especially as the sector starts to reopen and rebuild post- Covid. 

“It is great to see bigger events like the Spring Fair and Food Festival returning to the city – offering a safe and family friendly environment for visitors and residents to enjoy this bank holiday and half term. We look forward to seeing more events coming back over the summer months and working with local businesses to highlight all that York has to offer as a staycation destination.” 

This English Tourism Week the brand new Sandburn Hall Hotel near York has also played its part by opening for the very first time, with a showround for local MP Kevin Hollinrake.  Kevin was shown round the hotel by James Hogg, Director of Sandburn Hall.  Sandburn Hall has had a successful first few days’ trading since opening on Monday 24th May, including sales of what is proving to be a popular “Great Yorkshire Staycation” holiday package.  

VisitEngland have produced toolkits and a series of posters for York’s tourism businesses and destinations to download and get involved in the week, promoting their products and services, attractions and experiences. 

Find out more about English Tourism Week here: https://www.visitbritain.org/english-tourism-week 

ENDS 


Notes to Editor 

Images: https://we.tl/t-ezr1XtiacI © Gareth Buddo / Visit York

Make It York  
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.  

Visit York is a part of Make It York and is the leisure tourism brand  
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.  

For more information please contact:  

Ana Ignatova – Communications Executive 
Email: ana.ignatova@makeityork.com 

York ready to welcome visitors back safely as Covid restrictions lift

With the further easing of Covid restrictions from Monday 17th May, York is ready to welcome visitors and residents back to enjoy the historic city and all of its leisure tourism and hospitality businesses, including museums, attractions, restaurant, pubs, bars and hotels. Updated information on what is open in the city can be found at www.visityork.org/what-is-open-in-york

York, a city with more than 15 museums and attractions located within the ancient city walls, is a perfect staycation destination for UK travellers this summer, also offering many ways for residents to re-discover the city they love. With robust safety measures introduced which are backed upby the businesses’ ‘Good to Go’ status, as part of the nationwide scheme, museums and attractions will be welcoming visitors back with new exhibitions designed to enhance the experience further.  

‘Reunited: Lifting Lockdown with Georgians’, a brand-new exhibition at Fairfax House starting on 17th May, will celebrate the end of lockdown and take visitors on a journey of Georgian times through the magnificent rooms of the historic house. York Minster will open its doors to leisure visitors with three new exhibitions planned for summer, including the exploration of the story and miracles of St Cuthbert through stained glass windows of the cathedral. The popular ‘Van Gogh: The Immersive Experience’ has also been extended and visitors will now have until 6th June to journey through life and art of Vincent Van Gogh. Summer 2021 will also see a brand new ‘Trans-Siberian: The World’s Longest Railway’ exhibition coming to the National Railway Museum. Charting the global impact of the world’s longest and most famous rail journey, the exhibition will also showcase priceless artefacts from Russia and the UK, including the famous Faberge Easter Egg.  

Further afield, Castle Howard, explored by many through the Bridgerton TV series on Netflix this year, will reopen the doors to the house with a brand new ‘Sarah Gillispie: Moth’ exhibition starting from 29th May. This ongoing project has seen Gillespie research, draw and engrave common English moths by way of highlighting their dramatic and devastating decline and celebrating their overwhelming importance. The exhibition will feature all 22 of the resulting mezzotints as well as a new work, Gillespie’s largest mezzotint to date. Find out more about York’s attractions here. 

Visitors to York wanting to explore the city’s attractions can purchase York Pass – York’s Official Sightseeing Card. Available as One or Two Day city card, York Pass offers a convenient way to explore the city at one great price. Once purchased, digital York Pass can simply be download to a mobile device and shown at the attraction to gain entry. York Passes are available for purchase online on www.yorkpass.com (Pre-booking is required at some attractions).  

With up to 30 people allowed to meet outdoors, guided tours and ghost walks will be able to return to the streets of York. Ghost walks have been especially popular during the lockdown period, with Dorian Deathly’s Dark Tours, The Bloody Tour of York and the Shadows of York tour attracting virtual visitors from all over the globe. Now, visitors will be able to explore the gruesome dark history of the city in person. York Dungeon has also launched a brand new family-friendly walking tour exploring the grisly history of York with some of the most famous characters from the attraction. 

Visitors and residents are also encouraged to explore the city on their own with the help of self-guided walks like the Little Vikings family ‘I Spy’ Trail, York Chocolate Trail and more. Maps and leaflets can be picked up from the Visitor Information Centre (10am – 3pm Friday – Sunday) or downloaded online from the Visit York #LoveWalking hub. 

2020 was the time of reflection and new ideas – a brand new experience is set to open at Coppergate Shopping Centre from 17th May. The Hole in Wand is an immersive mini golf adventure centre, that invites visitors to step into the world of wizardry with magical portals, bubbling cauldrons and delicious butter beer.  

York Theatre Royal also reopens from 17th May with the start of their ‘Love Season’. The theatre reopens their doors on Monday with ‘Love Bites’, celebrating local artists – poets, performers, singers, dancers, digital artists – who have been commissioned to write love letters celebrating the return to live performances following the easing of government restrictions. 

Restrictions easing means indoor hospitality venues such as restaurants, pubs and cafes as well as accommodation providers like hotels and B&Bs are allowed to reopen to welcome people back safely.  

Visitors and residents are encouraged to explore York’s diverse food & drink scene, from Michelin starred Roots York offering seasonal Yorkshire dishes to hearty Sunday Dinner meals at Lamb and Lion Inn or the Walmgate Ale House. Brand new Impossible Wonderbar and Tea Rooms on St Helen’s Square offers a unique Terry’s Chocolate Orange cocktail, while Sora at Malmaison (opening from 10 June 2021) will surprise visitors and residents with a breathtaking city view opening from the rooftop terrace bar.  

Ashley Young, Senior Marketing Manager at Make It York, said: “We are excited to see York’s tourism and hospitality businesses being able to reopen and welcome visitors back. York is a modern cosmopolitan city with deep historic roots, that brings new openings, developments, exhibitions and events each year, with 2021 being no exception.  

“The industry has shown incredible resilience and innovation throughout the past year and we are looking forward to returning to a better ‘normal’ that has safety as the number one priority. Our #LoveYork summer campaign will continue to promote York as the UK’s top staycation destination, helping to support the recovery of York’s diverse and unique tourism, leisure and hospitality industries.” 

A new #LoveYork summer marketing campaign has been launched by Visit York this month and includes a brand-new TV advert, social media activity, website content, advertising and a new ‘Summer Guide’ to the city. The campaign, created in partnership with City of York Council as part of the city-wide tourism recovery marketing strategy, sets out to increase visitor spend and inspire people to choose York as their summer holiday destination. The specially designed #LoveYork hub on visityork.org showcases the York’s unique appeal and iconic atmosphere.  

As part of the ongoing activity to ensure enjoyable and safe experiences for people coming into the city centre, Make It York has also been working alongside York BID and City of York Council to introduce new temporary outdoor spaces across the city. Colourful new bespoke seating pods have been installed on Parliament Street in partnership with THOR’S Tipi, with a series of benches displaying artwork from local artists ‘Art of Protest Projects’. The new seating pods will remain in place throughout the summer months. 

To find out more about what’s open in York, visit: www.visityork.org/what-is-open-in-york. To find out more about the events and exhibitions in York, visit: www.visityork.org/whats-on. 

ENDS 

Images: https://we.tl/t-x04t7ectld (© Duncan Lomax, Ravage Productions) 

For more information please contact:    

Ana Ignatova – Communications Executive   
Email: ana.ignatova@makeityork.com    

Amy Goodman – Consumer Communications Manager   
Email: amy.goodman@makeityork.com      

Notes to Editor  

Make It York   

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.   

Visit York is a part of Make It York and is the leisure tourism brand   

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.   

Call for young entrepreneurs to take part in York’s Young Traders Market Competition

Young entrepreneurs from across the city are being invited to come and trade at York’s local heats for the National Market Traders’ Federation (NMTF) Young Traders’ Market.  Each Sunday throughout June a series of Young Traders events will be taking place on Shambles Market with anyone aged between 16-30 eligible to apply to take part. 

The heats give a chance for young entrepreneurs to showcase their business on Shambles Market – with the potential to go forward to represent York at the regional competition in Doncaster in July and go on to be crowned Young Trader of Year 2021 at the NMTF national event in August.   

The Young Traders Market celebrates all young entrepreneurs trading on our nation’s markets, festivals and fairs.  Anyone aged between 16 and 30 is eligible to participate in the event, with both trading fees and insurance all covered for the competition day.  

Phil Waines, Market Operations Executive at Make It York said, “This is a fantastic opportunity for any budding entrepreneurs and young business owners who are looking to showcase their skills. It’s a great chance to meet like-minded people, build confidence, and even go on to be crowned Young Trader of the Year 2021! 

The competition is totally free to get involved in and it’s a great way for young traders to get in front of a new audience and kick start their business. We can’t wait to welcome young traders across the city to the heats at Shambles Market and see all the amazing talent of York’s young entrepreneurs.”  

Anyone interested in being a part of the Young Traders Market should simply email philip.waines@makeityork.com by 31st May with details of their business.  

For information about the NMTF Young Trader competition and videos of previous winners, see https://www.nmtf.co.uk/campaigns/young-traders-market/ . 

For further information please contact:  

Amy Goodman, Consumer Communications Manager 

Email: amy.goodman@makeityork.com  

Ana Ignatova – Communications Executive  

Email: ana.ignatova@makeityork.com 

Notes to editors: 

About Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our four corporate strategic priorities.  These are:  

  • City positioning and profile-raising 
  • Inward Investment and network building 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

New ‘art bench’ installations to provide additional seating in city centre

As part of the ongoing activity to ensure enjoyable and safe experiences for people coming into the city centre, Make It York has been working alongside York BID and City of York Council to introduce new temporary outdoor spaces across the city.  Over the last week colourful new bespoke seating pods have been installed on Parliament Street, with a series of fun benches which display artwork from local artists ‘Art of Protest Projects’. 

Working with York-based business THOR’S, the new Parliament Street seating pods have been designed to be beautiful and unique spots for residents and visitors to sit and enjoy their city experience.  Alongside the ‘Love York Tipi’ seating area, the colours and flowers used aim to create a place for ‘fun escapism’ in the city with art and photography provided by local artists ‘Art of Protest Projects’. The artwork is a ‘mountain scape’, designed to give a sense of peace and tranquillity in a bustling city and the photography takes in different views of York at its most serene. 

The seating has been designed to encourage people to ‘take a moment to enjoy our beautiful city’ – allowing people to safely see their friends and family and offer additional seating space to support nearby cafes, pubs and restaurants. The new seating pods will remain in place throughout the summer months.  

Also on Parliament Street, THOR’S have worked with Make It York and City of York Council to design, build and manage a covid-secure communal tipi seating area – offering extra space for nearby hospitality businesses. The space is fully managed, with regular cleaning and stewards on hand to ensure social distancing is in place.  The installation of temporary public toilets, additional litter bins and city centre cleaning has also been put in place to ensure the space is welcoming and safe for all to enjoy. 

Rachel Harvey Development Manager at Make It York said: “We are delighted to work with THOR’S Tipi on developing these additional new outdoor spaces which are a vibrant and fun addition to Parliament Street. The art benches are designed to give people the chance to sit and enjoy some fabulous local art whilst they relax and take a moment to enjoy our beautiful city. The new seating areas have all been created to support nearby businesses by providing additional spots for people to relax and safely enjoy their food and drink, and it’s been great to see how popular these have been with residents and visitors.”  

Amanda Monaghan, Director THOR’S tipi said: “We were delighted to work on this project. It’s been such a tough year for so many people and it’s the perfect antidote to see pops of colour throughout Parliament Street. We created the various seating styles to be beautiful, unique, practical and something the city can enjoy throughout the warmer months. We worked with Jeff and Brenna (from AOP Projects) to create the artwork and photography, with the theme ‘mindfulness in busy spaces’. We can’t wait to see people enjoying them.”  

Councillor Andrew Waller, Executive Member for Economy and Strategic Planning said: “We are delighted to have worked with partners York BID and Make it York to introduce new outdoor spaces and seating on Parliament Street. 

“We want to encourage people to enjoy the city centre safely.The seating pods will provide a number of picturesque, outdoor spots for residents and visitors to sit and relax safely. 

 “Residents and businesses have been terrific in helping to keep our city and each other safe, but it’s vital that we continue to take the next steps carefully. Residents are encouraged to get tested regularly and to continue to follow hands, face and space.” 

For more information about what is open in the city visit https://www.visityork.org/what-is-open-in-york 

ENDS 

Notes to Editor 

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment. 

One of Make It York’s strategic aims is to promote York as a brilliant place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail and high value manufacturing and to stimulate greater inward investment. 

For further information please contact: 

Amy Goodman – Consumer Communications Manager 
Email: amy.goodman@makeityork.com 

Ana Ignatova – Communications Executive 

Email: ana.ignatova@makeityork.com  

Visit York launches #LoveYork summer marketing campaign to promote the city as staycation destination

A new #LoveYork summer marketing campaign has been launched by Visit York this week to promote the city as a staycation destination and help support the recovery of York’s tourism, leisure and hospitality businesses. Including a brand-new TV advert, social media activity, website content, advertising and a new ‘Summer Guide’ to the city, the campaign sets out to increase visitor spend and inspire people to choose York as their summer holiday destination.  

The campaign has been put together in partnership with City of York Council as a part of the city-wide tourism recovery marketing strategy. Activity plans have incorporated sector feedback from the tourism advisory board, made up of representatives from businesses across the city. Safety messaging will be prominent throughout the campaign – promoting the work businesses have been doing across the city to ensure visitors and residents can return safely to enjoy their experiences in York.  

An 8-week TV campaign will go live on Channel 4 from 17th May with a new advert which focuses on welcoming people safely back to the city targeting the North, Midlands and London areas. The 30 second advert, which has been developed by York-based production company Hewitt & Walker, includes some of York’s best-loved attractions, promoting the city’s unique offer of hospitality, retail and leisure businesses.  

In addition to the TV advert, the campaign will include paid social media promotions as a teaser to the TV campaign kicking off. A further video, created in partnership with Welcome to Yorkshire will run alongside the TV advert promotion on social media focusing on York’s ‘Good to Go’ status and the measures the city’s businesses have put in place to keep visitors safe.  

Advertising in key trade publications will also be part of the activity, as well as new website content and updated photography. An A5, 36-page ‘Love York Summer Guide’ is also set to launch in May, with 50,000 printed copies set to be distributed around Yorkshire and beyond, and an online version also available. The guide features top tips and ideas for making the most of summer in York. 

Ashley Young, Senior Marketing Manager at Make It York said, “We are very excited to launch our new marketing campaign just as the city’s tourism and hospitality businesses are starting to be able to reopen once again.  

It’s been an incredibly challenging year, particularly for businesses in these sectors and the activity we have planned in really focuses on celebrating the unique offer we have in the city as well as welcoming back visitors. Running across multiple channels, the campaign sets out to provide inspiration for those looking to book a summer staycation and reminding them of all the wonderful things that York has to offer.”  

Cllr Darryl Smalley, Executive Member for Culture, Leisure & Communities said, “We’ve made great strides over the past few months to move our city towards recovery. People across our communities have worked incredibly hard to ensure that York offers a safe and welcoming environment for both residents and visitors. 

Of course, it is of the upmost importance that we protect the progress we’ve made together. Local businesses and organisations have gone to great efforts to ensure people can move about our city as freely as possible, and it is up to all of us to respect the rules and keep each other safe. 

We must, come rain or shine, continue to practise social distancing, as well as hands, face, space.” 

For more information about the campaign visit https://www.visityork.org/explore/loveyork 

ENDS  

Campaign images available to download here: https://we.tl/t-047vVsdewx

Notes to Editor 

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.  

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.  

For more information please contact:  

Amy Goodman-  Consumer Communications Manager 

Email: amy.goodman@makeityork.com  

Ana Ignatova – Communications Executive 

Email: ana.ignatova@makeityork.com