Make It York

ARG Events and Festivals Grant Scheme now open for applications 

York based organisations who have been negatively impacted by Covid-19 are invited to apply for a new Events and Festivals Grant Scheme, in order to support upcoming events in 2022. Applications are now open until 7th April on the Make It York website, with grants of up to £10,000 per organisation available.  

The Covid-19 pandemic has affected the delivery of events and festivals across York, with many not taking place as planned or cancelled completely. Local arts, cultural and community organisations have also seen their finances negatively impacted by the pandemic as lockdown restrictions and social distancing halted their programme of activities and income generation. 

Recognising this challenge, City of York Council allocated £100k from its Additional Restrictions Grant Allocation to support events and festivals to take place across York. This fund has been well received and utilised, livening up the city once more. In February 2022, it was approved that a further £50k allocation from the Council’s ARG Budget would be provided to Make It York to support a broader range of festivals and events to take place across York this year. 

The purpose for this grant funding is to support the delivery of events and festivals which would have happened in 2020 and/or 2021, as well as new events and festivals led by York-based organisations who have been negatively impacted by the pandemic and therefore unable to fund the overall costs of such activities themselves. Applicants must demonstrate how their event supports economic recovery, residents, communities, plus the aims and ambitions of the York Culture Strategy.   

Organisations who are awarded grants will have access to promotions through Visit York and Make It York’s high-profile marketing and communication channels. Where an organisation is not a member of Visit York, Make It York will provide a one-year membership package to ensure that the event is as far reaching as possible. 

Grant funding comes from the Government’s ARG fund, and is provided by City of York Council to Make It York, to be delivered in consultation with the Executive Members for Culture & Communities and Economy & Strategic Planning, supporting York’s economic recovery from Covid-19.  

Sarah Loftus, Managing Director at Make It York, said: “Events and festivals have been significantly impacted throughout the pandemic, from cancellations to contingencies. This new Events and Festivals Grant Scheme, from the City of York Council’s Additional Restrictions Grant Allocation, aims to support both existing and new events taking place in the city this year benefitting residents, communities and continuing to champion York’s brilliant culture sector. Make It York have designed a quick turnaround grant-giving process, which opens from today, and we’re looking forward to receiving applications. Grants of up to £10,000 are available and we’ll be letting recipients know whether they’ve been successful before the end of April.” 

Councillor Darryl Smalley, Executive Member for Culture, Leisure and Communities, said: “This investment will support events across the city, boosting York’s reputation as a city of experiences. I urge organisations to put forward their ideas to ensure residents and visitors have many more exciting events to look forward to.” 

“The ARG fund has previously supported safe, large-scale events across the city, such as Jorvik Viking Festival, York Food and Drink Festival, York Design Week and Aesthetica Film Festival. These much-loved events were a huge success and delivered an uplift to both our economy and wellbeing.” 

For more information: 

Sarah Foster, Communications Manager at Make It York  

Comms@makeityork.com  

Notes to Editors:  

Applications for the ARG Events and Festivals Grant Scheme are open until 7th April. Please apply via the Make It York website.  

Grant funding comes from the Government’s ARG fund, and is provided by City of York Council to Make It York, to be delivered in consultation with the Executive Members for Culture & Communities and Economy & Strategic Planning, supporting York’s economic recovery from Covid-19. 

Events and festivals applying for the grant funding must demonstrate the following: 

1. Evidence that their event has been negatively impacted by the covid-19 pandemic: demonstrating that the event has been delayed/ timelines affected, with evidence of financial losses/ reduced income OR how your new event has been negatively impacted by the pandemic and therefore you are unable to fund the overall costs of such activities yourselves 

2. How funding for this event/ festival will support economic/ wider recovery from covid-19 

3. How this event/ festival will support residents and communities  

4. How this event/ festival supports the aims and vision of the York Culture Strategy, York’s Creative Future, 2020-25 

5. How this grant funding will support the event to become more sustainable in future years. 

About Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Winners of Visit York Tourism Awards 2022

On Thursday 3rd March, the winners of the Visit York Tourism Awards, sponsored by LNER, were revealed at the prestigious awards ceremony. Held at York Racecourse, the best of York’s businesses went head-to-head to win one of 15 trophies.  

Hosted by YorkMix Radio Breakfast Presenters, Ben Fry and Laura Castle, the ‘Tourism Oscars of the North’ sees eligible winners across a number of categories automatically put forward to the national VisitEngland Awards for Excellence 2022.  

This year’s winners include two awards for Gray’s Court and The Bow Room Restaurant, who take the Taste of York award and Small Hotel of the Year with judges commenting on an “outstanding experience”.  They will now be put forward for VisitEngland’s Awards for Excellence, which they won in 2020 for Small Hotel of the Year.  

New Tourism Business of the Year goes to The Deathly Dark Tours, which judges said had “quickly become one of the most popular tours in York”. Dorian Deathly is also a finalist for VisitEngland’s Tourism Superstar, with the public vote still open until 22nd March.  

JORVIK Viking Centre takes the Large Visitor Attraction of the Year award with judges commenting that the “world-class attraction” scored a “10 out of 10 experience”. While the Small Attraction of the Year goes to North Yorkshire’s Mother Shipton’s Cave, with judges praising the “magical experience” and the “enthusiasm of the staff”.  

York Maze is crowned Event of the Year, with judges “particularly impressed by the constant reinvestment and innovations that make York Maze an excellent summer event year after year.” A special mention is given to the Highly Commended ‘That JORVIK Viking Thing’ for reaching “a global audience with an amazing array of events and activities”. 

The Bloody Tour of York takes the award for Experience of the Year, with judges commenting on “a top quality quirky and memorable York experience that has fans from all over the globe”.  

York Gin is awarded Shop of the Year, for their “interesting and unique retail experience”, and Drover’s Arms takes Pub of the Year with judges “impressed with the many changes that the team have implemented over the past year to deal with the various covid restrictions, and with how they have come out of the pandemic stronger.” 

In accommodation, The Grand, York “once again delivered a true five-star experience for York” winning the Large Hotel of the Year award. Heritage Escapes takes Self Catering Accommodation of the Year, with “a near faultless experience”.  

Tower Guest House is awarded B&B and Guest House of the Year with the researcher finding “no room for improvement” and Wigwam Holidays Ball Hall Farm takes Camping, Glamping and Holiday Park of the Year for being “an impressive venue”.  

The Visit York Tourism Awards 2022 introduced two new categories, including the Resilience & Innovation Award. This award honours organisations who have built on their strengths, innovated their business and showed incredible resilience during a difficult time for the industry. The judges commented that “the team at The Web Adventure Park has demonstrated incredible resilience during a very challenging time. We were impressed by their grit and determination, with their campaigning on behalf of all indoor soft play areas and with how they put children’s mental health so high on their agenda.” 

The second new award for 2022, the Unsung Hero category recognises an individual working for a tourism business who excels in their role and deserves to be applauded for their work and commitment to the industry. The judges commented that this “was a very difficult category to judge as each of the finalists has gone above and beyond. Adam Wardale at Middletons is a very deserving winner. As well as being instrumental in transforming the hotel into a luxury destination, he has undertaken a number of initiatives to benefit the community such as his work with local prisoners. He is inspiring and a credit to York.” 

This year’s charity partner for the Visit York Tourism Awards is the Family Holiday Charity, which will be fundraising throughout the evening to raise funds for families to experience their first holidays.  

Sarah Loftus, Managing Director at Make It York, said: “All of the finalists and winners of this year’s Visit York Tourism Awards have a lot to be proud of. After an incredibly challenging couple of years for our tourism industry, they’ve demonstrated perseverance, resilience and creativity. We’re so pleased to be able to celebrate their achievements this evening and offer a huge congratulations to all of our winners.”  

David Horne, Managing Director at LNER, said: “We are pleased to support the Awards to help celebrate the individuals and businesses that make York such an attractive destination, with thousands of visitors travelling with us to this great city and wider region every week. Congratulations to all of the finalists and winners. We are proud of the role LNER plays in York’s tourism industry, with our business delivering an annual contribution of more than £486 million to the Yorkshire and Humber economy. We’re already looking forward to welcoming more people to York this year to enjoy and experience the world-class attractions, sights and shops on offer.” 


Councillor Darryl Smalley: Executive Member for Culture, Leisure and Communities, said: “York is well known for its vibrant and flourishing tourism sector and these awards give us the chance to celebrate the incredible businesses that York is lucky enough to be home to. It is a significant achievement to be shortlisted amongst so many excellent businesses. Congratulations to the well-deserved winners of this year’s awards for all they contribute to our city!” 

Visit York Tourism Awards Winners 2022:  

B&B and Guest House of the Year – Sponsored by Morrell Middleton  

Winner: Tower Guest House  

Finalists: MonkBridge House, Westergate House  

Camping, Glamping and Holiday Park of the Year – Sponsored by The Fabl 

Winner: Wigwam Holidays Ball Hall Farm  

Finalists: Springwood Shepherd Huts Glamping York, Wolds Walk Glamping  

Experience of the Year – Sponsored by Destination Core 

Winner: The Bloody Tour of York  

Finalists: Castle Howard, The Deathly Dark Tours, The Cookery School at The Grand, York,  

Event of the Year – Sponsored by Rugby League World Cup 
Winner: York Maze 

Highly Commended: That JORVIK Viking Thing  

Finalists: The Great Ryedale Maze, York Balloon Fiesta  

Large Hotel of the Year – Sponsored by Streamline Taxis 

Winner: The Grand, York  

Highly Commended: Sandburn Hall Hotel  

Finalists: Hotel Indigo York, Middletons Hotel, The Principal York  

 
Large Visitor Attraction of the Year – Sponsored by YO1 Radio 
Winner: JORVIK Viking Centre  

Finalists: The York Dungeon, York Art Gallery, York’s Chocolate Story  

New Tourism Business of the Year – Sponsored by City Cruises 
Winner: The Deathly Dark Tours  

Finalists: Malmaison York, Sandburn Hall Hotel, York Riverside Apartments  

Pub of the Year – Sponsored by Hunter Gee Holroyd 
Winner: The Drovers Arms Restaurant & Country Pub 

Finalists: House of Trembling Madness Lendal, House of Trembling Madness Stonegate 

Self Catering Accommodation of the Year – Sponsored by Clarion Housing 

Winner: Heritage Escapes (York)  

Finalists: Roomzzz Aparthotels – York City, Staycity Aparthotels, The Enchantment Chamber, The Riverside York (Finalist) 

Resilience and Innovation Award – Sponsored by Fabler & Co 

Winner: The Web Adventure Park  

Finalists: The Deathly Dark Tours, The Drovers Arms Restaurant & Country Pub, The North Yorkshire Moors Railway, The Web Adventure Park, Trembling Madness Ltd, York Gin 

Shop Experience of the Year* – Sponsored by Fidomoney  
Winner: York Gin  

Finalists: The Antiques Centre York, York’s Chocolate Story 

Small Hotel of the Year – Sponsored by Hospitality Staffing 
Winner: Grays Court Hotel & The Bow Room Restaurant  

Finalists: Galtres Lodge, The Judge’s Lodging  

Small Visitor Attraction of the Year – Sponsored by Fowlers of York 

Winner: Mother Shipton’s 

Finalists: Fairfax House, York Army Museum 

Taste of York Award – Sponsored by The York Roast Co. 
Winner: The Bow Room Restaurant at Grays Court Hotel  

Finalists: Forest at Galtres Lodge, Mr Chippy York, Plush Café, The Drovers Arms Restaurant & Country Pub  

Unsung Hero Award - Sponsored by LNER 

Winner: Adam Wardale, General Manager at Middletons Hotel  

Finalists: Frank Caulfield, Porter at Dean Court Hotel and Norbert Lawrie, Kitchen Porter at Galtres Lodge  

*Visit York only. These categories are not eligible to go forward to the Visit England Awards for Excellence. 

Photos from the awards ceremony will be available on Friday 4th March.  

ENDS 

For further information please contact:  

Sarah Foster, Communications Manager at Make It York 

Email: comms@makeityork.com 

Notes to Editors: 

Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, Shambles Market and festivals and events. 

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York. 

About Family Holiday Charity 

We help families get time away together, often for the first time ever. 

We’re here for families’ children who have never seen the sea, for teenagers who can’t remember when they last saw their mum smile. For parents having to choose between a day out and a new pair of school shoes. For young carers, kinship carers, families facing illness isolation and bereavement. 

Holidays open up new possibilities. There’s time to reconnect, to try new things, and to make happy memories together. Time for running, playing, climbing trees and flying kites, time for picnics and bare feet. There’s time enough to share a laugh and watch the tide come in – for buckets and spades and sandy sandwiches. 

St Nicholas Fair to return for 30th Anniversary

After a hugely successful St Nicholas Fair in 2021, Make It York have confirmed that plans are already underway for Christmas 2022 with the popular fair set to return on 17th November to 23rd December. 

This year marks the 30th Anniversary of St Nicholas Fair, which has been a staple in York’s streets during the festive period since 1992.  The famous alpine chalets line Parliament Street and St Sampson’s Square creating a festive wonderland, with an array of local traders and artisan products.   

In 2021, St Nicholas Fair influenced 71% of visitors to come to York – with 3 in 10 visiting for the market alone.* Traffic to the Christmas content on the Visit York website exceeded 700,000 views, with Visit York social channels reaching over 1.4 million. There was over 140 pieces of media coverage, which had a combined reach of over 19 million. Plus, a national marketing campaign including national radio adverts and 50,000 print Christmas guides which were distributed across the city. 

Make It York’s research into 2021 also demonstrated that St Nicholas Fair had a positive impact on other businesses within the city. 32% of visitor spend was at the Christmas Market itself, with 41% shopping elsewhere and 20% eating and drinking in venues away from the market.* 

St Nicholas Fair was cancelled in 2020 due to the pandemic, with Visit York hosting a virtual market online. 2021 saw the second year of the Virtual Christmas Market, which allowed shoppers unable to travel to have the opportunity to buy from local traders online.   

Tendering is now open for St Nicholas Fair 2022. To be involved in a special year for the market, please find out more here. The deadline for applications is 4th March 2022.  

*Data based on 200 people interviewed by Qa Research at York Christmas Markets 2021. Base: 169 visitors and 31 residents  

 
For further information please contact:  

Sarah Foster and Brittany Guymer, Communications team at Make It York 

Email: comms@makeityork.com   

Notes to Editors 

About Make It York  

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.  These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York. 

Shambles Market wins ‘Best Outdoor Market’ Award

York’s Shambles Market has won the ‘Best Outdoor Market’ category at this year’s Great British Market Awards, organised by The National Association of British Market Authorities (NABMA).  

Announced at the prestigious awards ceremony in Birmingham on Thursday 3rd February, Shambles Market Manager Lucy Lines and Senior Market Operations Supervisor Joe Etheridge collected the award.  

The National Market Traders Federation and NABMA judged Shambles Market as the Best Outdoor Market, with the awards seeing one of the largest public votes on record. 

Simon Baynes MP for Clwyd South and the Chairman of the All-Party Markets Parliamentary Group presented the awards. On winning the award, the judges commented that: “This is a highly popular market in a traditional location with a huge appeal to both locals and has a significant tourist trade.  In the not-too-distant past, it was considered to be in somewhat of a decline, but it is a market that has put in a lot of effort to restore a quality market reputation. The market boasts many excellent businesses and collectively, with strong and passionate management, they have enabled the market to re-establish itself in this iconic tourist city. It is a market with a buzz, it is full of traders and is both an attractive tourist and general market with a huge influence on the local economy.” 

Lucy Lines, Market Manager at Shambles Market, said: “We are so thrilled to receive this award! Shambles Market has seen a renaissance in recent times with local residents using the market more frequently during the pandemic. York’s community now more than ever have sought out an experience locally with quality goods, produce and an excellent food offer. York residents got behind us by shopping local at the market, supporting our local traders. The support from locals was crucial to winning this award for York, it’s not just for the Shambles markets traders and Make It York to be proud of, this is with huge thanks to the community support too. I’d also like to say a special thank you to First Bus York, who partnered with us last year and have continued to support our vision and helped us bring more customers into the city centre to shop with us. We’re incredibly excited about the future of Shambles Market, with lots of exciting events in the pipeline” 

Sarah Loftus, Managing Director at Make It York, said: “We are incredibly proud of our Markets Team for winning the Best Large Outdoor Market in the UK. It is a brilliant achievement and well deserved. Shambles Market is a brilliant example of how locals have continued to support local traders in our city and a huge thank you to all our traders who make Shambles Market such a special asset in York.” 

For more information about Shambles Market, visit: Shambles Market | Visit York 

NOTES TO EDITORS: 

For more information, please contact: 

Sarah Foster and Brittany Guymer, Communications team at Make It York 

Comms@makeityork.com 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

About NABMA 

The National Association of British Market Authorities (NABMA) have been representing and working on behalf of our member markets for more than 100 years. Markets from across the whole of the UK form our membership. NABMA works with a range of organisations including Government to promote and campaign for markets. 
 
As well as the Great British Market awards, NABMA operates annual campaign Love Your Local Market, which takes place in May every year. 
 
To find out more about NABMA visit the website: nabma.com 

First sculpture unveiled ahead of York Ice Trail 2022 

Last month, it was announced that York Ice Trail 2022 would transport visitors and residents ‘Around the World’ with the theme of this year’s sculptures. With almost one month to go until over 40 spectacular ice sculptures line York’s streets, the first from this year’s trail has been unveiled.  

Make It York’s ‘Around the World’ ice sculpture, featuring a hot air balloon and famous landmarks, landed in York’s historic The Shambles this morning. Photographed by Charlotte Graham, this is the first ice sculpture to be revealed from this year’s trail. Visitors will have the chance to see the sculpture for themselves when it lands on Blake Street, near the Visitor Information Centre, on 5th and 6th March.  

York Ice Trail is set to be a magical weekend, with four ice sculptures to find at Middletons Hotel, who are transforming their grounds into a wonderland. There’s plenty to keep the family entertained, from giant playing cards and pink flamingos out on the Cottage Lawn to ‘Drink Me’ cocktails, specially curated by York Gin. Guests will also be able to tuck into a decadent Alice in Wonderland themed Afternoon Tea and admire the Thwaites Shire Horses, dressed in all their finery for the special event. 

Sculptures not to be missed this year include main sponsors of York Ice Trail, First York’s Park & Ride Bus. Plus, York BID have sponsored seven sculptures this year – one for every continent of the world. City of York Council’s ‘The York Skyline’ will show off the city’s sights in the ice and the Rugby League World Cup Trophy will be carved out of ice to celebrate York hosting eight matches at the tournament in autumn.  

There’ll also be live ice carving at St Sampson’s Square with Icebox, who create the ice sculptures. Plus, there’ll be opportunities to have a go at ice carving yourself on the graffiti wall in Parliament Street.  

The hugely popular event, which saw 31,000 people participating in 2020’s ‘Fantastical Fiction and Fairy Tales’ trail, was cancelled last year due to the pandemic. This year’s event was initially set to take place in February. The precautionary decision was taken in January to postpone this year’s York Ice Trail to 5th and 6th March due to rising Covid-19 cases and based on guidance from the city’s Safety Advisory Group, Public Health and City of York Council.  

This March, families and friends will have the opportunity to travel through York’s streets and find over 40 ice sculptures designed and sponsored by local businesses in York. 

York Ice Trail is a Make It York event, with main sponsors First York. 

Sarah Loftus, Managing Director at Make It York, said: “We’re delighted to be bringing back the much-loved York Ice Trail event for 2022, and although slightly later than planned, it will be worth the wait! After a couple of years where many of us haven’t been able to travel too far, this year’s theme will bring sculptures inspired from ‘around the world’ to the streets of York. There are over 40 ice sculptures to find this year, which have all been kindly sponsored by local businesses.”  

Councillor Keith Aspden, Leader of the Council, said: “York Ice Trail was, I’m sure, missed by many last year, so it’s excellent to see the much-loved event return once again in March for residents, families and visitors to enjoy safely.   

“Our city is well known and loved for its vibrant businesses, so many of whom have joined the festivities this year, with an impressive 40 sculptures set to bring some extra magic to the city.  With so many sculptures and ways to get involved, this year’s festival promises to be another unmissable event.” 

John Godfrey, Head of Marketing at First York, said: “We’ve been a supporter of the Ice Trail for three years with our own sculpture and know what anticipation and interest the event creates. This builds on our commitment to help people enjoy the leisure and social life York is famous for and look forward to seeing thousands of visitors makes the trip to marvel at the attractions around the city.” 

For more information, visit York Ice Trail | Visit York and watch this year’s York Ice Trail promotional video here. #YorkIceTrail 

For more information, please contact: 

Sarah Foster, Communications Manager at Make It York 

Comms@makeityork.com 

Notes to Editors 

York Ice Trail 2022 is taking place on 5th and 6th March, from 10am. #YorkIceTrail 

York Ice Trail is a Make It York event, supported by First York. 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Final list of York Ice Trail 2022 sculptures: 

Around the World, Blake Street – Provided by Make It York   

The Home of Pizza & Pasta, Blake Street – provided by ASK Italian  
The York Skyline, Exhibition Square – Provided by City of York Council  
The Queen of Hearts, Lendal – Provided by The Judge’s Lodging  
Oceania: Bruce (Nemo), Wellington Row – Provided by York BID   
May I Take Your Luggage?, Station Rise – Provided by The Grand, York   
70 Years Anniversary Oak, Station Road – Provided by North York Moors National Park 
Leap of Faith by Gudelia Li, Hudson Quarter – Provided by Hudson Quarter 
South America: Kevin (UP), Micklegate – Provided by York BID   
The Executioner’s Block, Middletons – Provided by Middletons Hotel  
Cheshire Cat, Middletons – Provided by York Gin 
The White Rabbit, Middletons – Provided by Middletons Hotel   
Mad Hatters Tea Party, Middletons – Provided by Middletons Hotel  
Take the Helm, Captain!, Kings Staith – Provided by City Cruises   
Penguin on Parade, Tower Street – Provided by York Army Museum   

Africa: Simba (Lion King), Castlegate – Provided by York BID 

Wanted: Dick Turpin, Spurriergate – Provided by York Dungeon 
Big Ben Strikes Ate O’Clock, High Ousegate – Provided by Ate O’Clock   
The Vikings, Coppergate Centre – Provided by Coppergate Centre  
The Melting Earth, Piccadilly – Provided by Spark: York   
Antartica: Olaf (Frozen), Fossgate – Provided by York BID  
Europe: Remi (Ratatouille), The Shambles – Provided by York BID  

The LNER Azuma Selfie. Kings Square – Provided by LNER 
North America: Pepita (Coco), Goodramgate – Provided by York BID  

The Sovereign’s Orb, Minster Piazza – Provided by York Minster   
Fabergé’s Trans-Siberian Railway Egg, High Petergate – Provided by National Railway Museum   
Eco Rocks Diamond by Kay Bradley, Low Petergate – Provided by Bradleys 
Waitress, Grape Lane – Provided by Lucia Bar   
Atlas the Turtle, Little Stonegate – Provided by Turtle Bay   
The Bettys Express Train, Davygate – Provided by Bettys  

Heavenly Delight, St Helen’s Square – Provided by Heavenly Desserts 
Asia: Sisu (Raya and the Last Dragon), Coney Street – Provided by York BID  
The Astronaut, Davygate – Provided by Shepherd Group   
Space Shuttle, Feasegate – Provided by Viewpoint   
Live Carving, St Sampson’s Square – Provided by York Ice Trail   
Cow Print, St Sampson’s Square – Provided by Cut and Craft  
Rugby League World Cup Trophy, Parliament Street – Celebrating York as a host city 
Norris the Knight, Parliament Street – Provided by York Knights   
Flying Carpet in the Market, Shambles Market – Provided by Shambles Market   
Bug Count Cash Giveaway, Parliament Street – Provided by York Mix   
Wizard Golf Challenge, Parliament Street – Provided by The Hole in the Wand  
Graffiti Wall, Parliament Street – Provided by York Ice Trail  
First York Park & Ride, Parliament Street – Provided by First York  

Highlights from Visit York Tourism Conference 2022

(Thursday 13 January 2022) The virtual Visit York Tourism Conference event opened this morning to 264 delegates, with this year’s theme exploring ‘tourism in a post-pandemic world’. Make It York’s Managing Director, Sarah Loftus, opened proceedings by asking ‘What kind of Tourism do we what for York’? We must think big, be ambitious and build on the strength York has achieved to date. We have the ability to build something very special as, after all we have been voted the best City in the UK.” 

After a challenging 22 months for the tourism industry, Sarah Loftus shared a six minute showreel to highlight the key milestones achieved by Visit York and their members during the pandemic. Visit York have supported over 850 members in 2021/22 to date, with a 94% retention rate. In 2019, York attracted 8.4 million visitors who spent £909 million and supported 28,400 jobs. The overarching message from Make It York is “our goal is to work collaboratively to drive York’s visitor economy forwards… and get back to these pre-Covid figures”. 

Introduced by BBC Look North’s Clare Frisby, Richard Nicholls, Head of Research and Forecasting at VisitBritain, was the first guest speaker to present to VYCON delegates. Richard focused on ‘Inbound tourism prospects and trends’ and opened his presentation with some insights on the effect Omicron has had on inbound international flight bookings: “You can see here very clearly the impact of Omicron. Back in October, early November, the inbound flight bookings had started to recover. This chart here shows flight bookings in each week, indexed to 2 years before, the pre-Covid norm, and that was back up to about –40% or so at the high point last Autumn. 40% below what we would see at normal levels. You can see it plunge down to -83% just before Christmas. It just started to pick up slightly in the week post-Christmas… and we hope that will be a sign of an improvement in the booking situation as we head into 2022.” 

Richard Nicholls also shared some research from tourism economics who are “forecasting it will take until 2025, before we surpassed the 2019 levels of inbound tourism, either volume or in this case, value. And bear in mind that there’s going to be inflation over this period, perhaps if you adjust for inflation, it might take a little bit longer still, so a slow build back.” 

In Autumn 2020, Make it York commissioned Group NAO to elaborate on how York’s visitor economy could ‘build back better’ post pandemic. Peter Rømer Hansen talked delegates through their “5 dogmas for the new visitor economy: the city belongs to the citizens, growth in visitor numbers is not a goal in itself, tourism can be a regenerative resource, leadership needed and tourism is a fluid concept”. 

Peter Rømer Hansen also shared the five key messages that came from their discussions with key stakeholders in York: “We need a grand plan for urban development and the role of tourism connecting the dots of a thriving city, let’s maintain a strong connection with the locals who have rediscovered the city centre during COVID, we need leadership to become a sustainable destination, all in on culture! – and not just heritage – is a broadly shared aspiration and finally, we have a lot of things going, perhaps also a bit of complacency.” 

The full report from Group NAO, ‘Y Tourism?’, which explores what kind of tourism York wants in the future – and how can the visitor economy make York a better city can be found here. 

Finally, Aileen Crawford, Head of Tourism & Conventions at Glasgow Convention Bureau, discussed how Glasgow has grown their business tourism in line with the city’s sustainable strategy: “Back in 2016, we realised that the fastest growing key sector for our conference world was in low-carbon and energy related conferences. So we were looking to see how we could match the city story and convention bureau support to attract more low carbon and energy related conferences. In 2019, our last full year of conference business, you can see that we hosted 25 conferences in this key theme and that attracted over 11,500 delegates worth £8.5 million to the local economy from delegate spend.”  

Aileen also touched upon the demand for more sustainable tourism: “Just looking for searches in your own city, you can see that TripAdvisor, Conde Nast, Expedia, allow green searches to come on board. And you can see that that is driven by the customer, driven by the guests, wanting to stay in your hotels and wanting to come to our cities for meetings. We noticed that the Glasgow Convention Bureau website, we have implemented a search for green accredited venues and hotels, that search went up by 150% in 2021.” 

Clare Frisby then chaired the Talking Heads panel, with Castle Howard’s Abbi Ollive, York BID’s Andrew Lowson, Galtres Lodge’s Rebecca Hill and LNER’s Kate McFerran. All panellists said they were optimistic for York’s future, with Abbi Ollive sharing that Castle Howard has “just come out of the back of a record-breaking Christmas… bigger and better than 2019” and that by “pre-ticketing some of our big events and phasing the entry, the visitor experience goes up”. 

Andrew Lowson from York BID started off with some positive stats from York’s footfall data: “if you look at this December just gone and compare it with December 2019, before the pandemic, York was only 5% down in terms of its footfall and that was compared to the UK average of –22% down”. Andrew also addressed the “myth that local people don’t use York city centre”, as data shows that 30% of those who used the city centre in December 2021 were residents (residing inside the outer ring-road) and last summer, in the height of the tourism season between July and September, 26% of spend came from local people. 

York has recovered well from the loss of international travellers, with Galtres Lodge’s Rebecca Hill citing that “what we’ve lost has been replaced with other markets – residents, locals, a bit further afield staycationers in the hotels… Aside from a few (businesses) who have said yes international is a really big draw for us, the majority have said yes whilst there has been a decline from that market it has been replaced, sometimes over and above, by other markets.” 

Headline sponsors LNER’s Kate McFerran said they brought “around half a million people into York last year” and that leisure has led their recovery to the extent that when they reached November/December 2021, they had reached 92.3% of their pre-Covid figures.  

Make It York’s Chair, Greg Dyke, closed the conference by recognising how “devastating” the pandemic was initially for the tourism industry and well done to York’s businesses for surviving it. Greg Dyke also commented on “how increasingly important sustainability is going to be to the tourism industry. If we want the tourists of the future, we will have to demonstrate that York is a green city and the plan to make York and North Yorkshire carbon neutral as soon as possible, I think is important to all our businesses”.  

All slides and presentations from VYCON22 can be found here. 

Notes to editors: 

VYCON22 is a Make It York event, supported by headline sponsors LNER. The event is also sponsored by fidomoney, Golden Tours, Deans Computer Services Ltd and YorkMix Radio.  

For further information please contact:  

Sarah Foster and Brittany Guymer – Communications team at Make It York 

Email: comms@makeityork.com   

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events and culture.  

Visit York is a part of Make It York and is the leisure tourism brand  

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York. 

About the Speakers 

Richard Nicholls, Head of Research and Forecasting at VisitBritain 

Richard Nicholls joined VisitBritain in 2015 as Head of Research and Forecasting. He and his team are responsible for analysis of inbound tourism data, insights and prospects both for VisitBritain and for the benefit of the wider UK tourism industry. 

Signe Jungersted and Peter Rømer Hansen, Founding Partners at Group NAO 

Signe Jungersted and Peter Rømer Hansen are founding partners in innovation and strategy agency Group NAO. Group NAO works with strategic transformation and innovation within the experience and visitor economy. Recent projects include 101sustainableideas.com with Gothenburg, Power of Community series with European Cities Marketing, ‘Tourism Taxes by Design’ and ‘Time for DMOcracy’ as multi-client projects. 

Aileen Crawford, Head of Tourism & Conventions at Glasgow Convention Bureau  

Aileen is Head of Tourism & Conventions at the award-winning Glasgow Convention Bureau, responsible for the successful positioning of Glasgow as a conference destination for national and international association meetings. In addition, Aileen’s role includes Destination Management, working in partnership with industry, VisitScotland and Glasgow City Council in collaboration to develop and improve the visitor experience. 

 
VYCON22 Panellists 

Abbi Ollive, Head of Marketing and Sales at Castle Howard 

Andrew Lowson, Executive Director at York BID 


Rebecca Hill, Managing Director at Galtres Lodge  

Kate McFerran, Communications Director at LNER

Go ‘Around The World’ at York Ice Trail 2022. 5-6 March 2022

The family-favourite York Ice Trail event returns to the city this winter, with over 40 ice sculptures set to line York’s streets on the 5th and 6th March.  

Go travelling ‘Around the World’ with this year’s sculptures, including main sponsor First York’s Park & Ride Bus, which can be ‘boarded’ at Parliament Street. As well as The Bettys Express Train which will be waiting for commuters in Davygate.  

This year’s sculptures will transport visitors into other destinations ‘Around the World’ and beyond, including an invitation to ‘go down the rabbit hole’ at Middletons Hotel. Their grounds will be transformed into a wonderland, with four magical ice sculptures and plenty of photo opportunities with Mad Hatter themed props. York BID have seven ice sculptures to find, one for every continent in the world, inspired by seven Disney characters ranging from classic characters to new favourites.  

City of York Council’s ‘The York Skyline’ sculpture is a must visit, with famous York landmarks carved into the ice across Exhibition Square.  

For international sport lovers, look out for the Rugby League World Cup trophy on Parliament Street in celebration of York being a host city for this autumn’s tournament.  

There’ll also be live ice carving at St Sampson’s Square with Ice Box, who create the ice sculptures. Plus, there’ll be opportunities to have a go at ice carving on the graffiti wall in Parliament Street.  

The hugely popular event, which saw 31,000 people participating in 2020’s ‘Fantastical Fiction and Fairy Tales’ trail, was cancelled last year due to the pandemic. This year’s event, which was initially set to take place in February, has been postponed to March due to rising Covid-19 cases and based on guidance from the city’s Safety Advisory Group, Public Health and City of York Council.  

This March, families and friends will have the opportunity to travel through York’s streets and find over 40 ice sculptures designed and sponsored by local businesses in York. 

York Ice Trail is a Make It York event, with main sponsors First York. 

Sarah Loftus, Managing Director at Make It York, said: “We’re delighted to be bringing back the much-loved York Ice Trail event for 2022, and although slightly later than planned, it will be worth the wait! After a couple of years where many of us haven’t been able to travel too far, this year’s theme will bring sculptures inspired from ‘around the world’ to the streets of York. There are over 40 ice sculptures to find this year, which have all been kindly sponsored by local businesses.”  

Councillor Keith Aspden, Leader of the Council, said: “York Ice Trail was, I’m sure, missed by many last year, so it’s excellent to see the much-loved event return once again in March for residents, families and visitors to enjoy safely.   

“Our city is well known and loved for its vibrant businesses, so many of whom have joined the festivities this year, with an impressive 40 sculptures set to bring some extra magic to the city.  With so many sculptures and ways to get involved, this year’s festival promises to be another unmissable event.” 

John Godfrey, Head of Marketing at First York, said: “We’ve been a supporter of the Ice Trail for three years with our own sculpture and know what anticipation and interest the event creates. This builds on our commitment to help people enjoy the leisure and social life York is famous for and look forward to seeing thousands of visitors makes the trip to marvel at the attractions around the city.” 

For more information, visit York Ice Trail | Visit York and watch this year’s York Ice Trail promotional video here. #YorkIceTrail 

For more information, please contact: 

Sarah Foster, Communications Manager at Make It York 

Comms@makeityork.com 

Notes to Editors 

York Ice Trail 2022 is taking place on 5th and 6th March, from 10am. #YorkIceTrail 

York Ice Trail is a Make It York event, supported by First York. 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Page Break 

York Ice Trail 2022 sculptures: 

Around the World, Blake Street – provided by Make It York   
The York Skyline, Exhibition Square – Provided by City of York Council  
The Queen of Hearts, Lendal – Provided by The Judge’s Lodging  
Oceania: Bruce (Nemo), Wellington Row – Provided by York BID   
May I Take Your Luggage?, Station Rise – Provided by The Grand, York   
Anniversary Oak – Celebrating 70 Years, Station Road – Provided by North York Moors National Park 
Leap of Faith by Gudelia Li, Hudson Quarter – Provided by Palace Capital   
South America: Kevin (UP), Micklegate – Provided by York BID   
The Executioner’s Block, Middletons – Provided by Middletons Hotel  
Cheshire Cat, Middletons – Provided by York Gin 
The White Rabbit, Middletons – Provided by Middletons Hotel   
Mad Hatters Tea Party, Middletons – Provided by Middletons Hotel  
Take the Helm, Captain!, Kings Staith – Provided by City Cruises   
Penguin on Parade, Tower Street – Provided by York Army Museum

Africa: Simba (Lion King), Castlegate – Provided by York BID 

Wanted: Dick Turpin, Spurriergate – Provided by York Dungeons 
Big Ben Strikes Ate O’Clock, High Ousegate – Provided by Ate O’Clock   
The Vikings, Coppergate Centre – Provided by Coppergate Centre  
The Melting Earth, Piccadilly – Provided by Spark: York   
Antartica: Olaf (Frozen), Fossgate – Provided by York BID  
Europe: Remi (Ratatouille), The Shambles – Provided by York BID  
North America: Pepita (Coco), Goodramgate – Provided by York BID  
Fabergé’s Trans-Siberian Railway Egg, High Petergate – Provided by National Railway Museum   
Eco Rocks Diamon by Kay Bradley, Low Petergate – Provided by Bradleys Jewellers 
Waitress, Grape Lane – Provided by Lucia Bar   
Atlas the Turtle, Little Stonegate – Provided by Turtle Bay   
The Bettys Express Train, Davygate – Provided by Bettys  

Heavenly Delight, St Helens Square – Provided by Heavenly Desserts 
The Plane, St Helens Square – Provided by The Ivy  
Asia: Sisu (Raya and the Last Dragon), Coney Street – Provided by York BID  
The Astronaut, Davygate – Provided by Shephard Group   
Space Shuttle, Feasegate – Provided by Viewpoint   
Live Carving, St Sampson’s Square – Provided by York Ice Trail   
Cow Print, St Sampson’s Square – Provided by Cut and Craft  
Rugby League World Cup Trophy, Parliament Street – Celebrating York as a host city 
Norris the Knight, Parliament Street – Provided by York Knights   
Flying Carpet in the Market, Shambles Market – Provided by Shambles Market   
Bug Count Cash Giveaway, Parliament Street – Provided by York Mix   
Wizard Golf Challenge, Parliament Street – Provided by Hole in the Wand  
Graffiti Wall, Parliament Street – Provided by York Ice Trail  
First York Park & Ride, Parliament Street – Provided by First York  

York Residents’ Festival: Over 70 Attractions, Events And Offers Announced

York Residents’ Festival is returning this January with over 70 attractions, events and offers. Taking place predominantly over the weekend of 29th – 30th January, some offers are extended for up to a week exclusively for York residents. 

Major attractions in the city will be offering free entry to York residents, including York Minster, JORVIK Viking Centre, York Castle Museum and Merchant Adventurer’s Hall. For theatre lovers, there’ll be exclusive behind the scenes tour available to book at York Theatre Royal, Grand Opera House and Joseph Rowntree Theatre. 

There’ll also be exclusive food and drink offers at some of York’s most popular bars and eateries, including Ambiente Tapas, The Rise Restaurant at The Grand, York and Plush Café. For the chocolate lovers, there are free tours on offer at York’s Chocolate Story and York Cocoa House, plus tasty discounts at Cocoa Joe’s and Heavenly Desserts.  

For those wanting to explore outside of the city walls, Yorkshire Air Museum are offering free admission, Yorkshire Heart Vineyard and Brewery are offering free wine tours and there’s free admission to Beningbrough Hall. 

For those who prefer to explore the city on foot, there are complimentary walking tours with Anne Lister in York Walking Tour, York Historic Pub Walks, Yorkshire Appetite’s York Food Tour and more.  

There’ll also be a chance for York residents to get their hands on one of the 350 £5 York Gift Cards from York BID, in their Great Gift Card giveaway. As a thank you to residents for supporting local businesses, gift cards will be given on a first come, first served basis at the Visitor Information Centre at 1 Museum Street from 10am on Saturday 29th and Sunday 30th January. 

York Residents’ Festival is open to all York Residents who have a valid YorkCard or student ID card. YorkCards are available from all of York’s Explore libraries, with a £6 administration charge for adults (free for under 18s). YorkCard entitles users to discounts at a range of leisure facilities and attractions throughout the year.  

Sarah Loftus, Managing Director of Make It York said: “York Residents’ Festival is our way of saying thank you to residents for sharing their beautiful city with tourists throughout the year. We’re so pleased to be able to offer over 70 special offers this year, with huge savings. It’s a brilliant opportunity to rediscover corners of the city and support our local businesses. Some of the venues do require pre-booking this year to ensure social distancing, so make sure you book your place as soon as you can!”  

Councillor Keith Aspden, Leader of the Council said:  “I’m delighted that York Residents’ Festival is once again back this year. After the challenging time we have all had over the last two years, the Festival promises to be a great way for residents to safely celebrate the many wonderful attractions on offer throughout York and support our local businesses. 

“As always, our thanks go to all the partners around the city who have come together to make this event such a success. 

“There is so much to explore and discover locally, with something for everyone on offer during this fun-packed weekend of activities. I hope residents take part, enjoy and celebrate our city!” 

For the full list of offers for York Residents’ Festival, please visit www.visityork.org/resfest. Please note, some venues require pre-booking.  

York Residents’ Festival is organised by Make It York, supported by City of York Council.  

For more information: 

Sarah Foster and Brittany Guymer 

Make It York Communications team 

Comms@makeityork.com 

Notes to Editors: 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

Open Call to Creatives to Join York’s New Culture Forum

In 2020, the ambitious Culture Strategy mapping out the next five years of York’s Creative Future was launched. A joint initiative between Make It York, City of York Council and the Cultural Leaders Group, the strategy aims to create opportunity and make culture relevant and accessible to everyone in the city.  

The next step in York’s cultural journey is to open up the existing Cultural Leaders Group to anyone involved in the city’s creative and cultural sector, including individual artists, organisations and community groups, in what will become the new ‘Culture Forum’. The Culture Forum is open to anyone working within arts and heritage, including collections, combined arts, dance, libraries, literature, museums, music, theatre and the visual arts, as well as people’s own creative participation in, and interpretations of, culture based within York.   

The Culture Forum will be a space where people can learn about and contribute to the Culture Strategy’s future direction, whilst enabling knowledge sharing, networking and partnership building. Replacing the existing Cultural Leaders Group – which consisted of 40 leaders across the cultural creative sector in the city – the new Culture Forum will have the opportunity to elect their own executive group. In doing so, York will become the first city with an elected cultural executive group in the UK.  

To join the Culture Forum, please sign up at York Culture Forum (makeityork.com).  There will be two taster sessions via Zoom on 12th January at 3pm and 17th January at 1.30pm, before the first Culture Forum meets in late January.   

Helen Apsey, Head of Culture and Wellbeing at Make It York and Co-Chair of York Culture Forum, said: “We’re really excited to be starting the Culture Forum this January. One of our key priorities in the Culture Strategy is the ability to change the way we work to become more collaborative, and this is a major step towards this goal. We’re looking forward to seeing how the Culture Forum develops and to meeting many more people working within the cultural and creative sector, to share knowledge, develop new partnerships and to support network building. We’d encourage everyone who’s curious about the forum to come to one of our taster sessions in January to find out more.” 

Councillor Darryl Smalley, Executive Member for Culture, Leisure and Communities, said: “Inclusion, participation and representation is at the core of York’s Creative Future. The Cultural Leader’s Group has served as a representative and excellent partnership of the city’s creative minds. However, as we work to put the principles of the new Culture Strategy into practice, creating a more inclusive and open forum will ensure that we make culture even more relevant and accessible to everybody in York, regardless of age, background or postcode. 

 “York is home to so many extraordinary and creative people, all of whom make this city such a vibrant place for culture and creativity. I would urge those keen to shape our city’s creative future to consider joining the new Forum at this very exciting and important time for our great city.” 

Reyahn King, CEO of York Museums Trust and former Chair of the Cultural Leaders Group, said: “When developing the Culture Strategy, we set out to be collaborative and listen to the views of creative people in York. There was a clear demand for a wider, more inclusive forum for culture so creating it is a natural step in the delivery of the Culture Strategy for York.” 

 
For more information: 

Sarah Foster and Brittany Guymer 

Make It York Communications Team 

Comms@makeityork.com 

Notes to Editors: 

About the Culture Strategy 

York’s Creative Future has inclusion and participation at its core, and the commitment to ensure that culture is relevant and accessible to everybody in York – regardless of age, background or postcode. It places culture at the heart of activities from major capital developments, to residents’ wellbeing – and will work to ensure cultural entitlement for every child. 

The Culture Strategy has the ambition to transform York – and by 2025 we believe York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity – reflecting the city’s rich history and its status as the UK’s first UNESCO Creative City of Media Arts. 

About Make It York 

Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally – as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.   

These are:  

  • City positioning and profile-raising 
  • Ensuring an exciting city centre 
  • Delivering the city’s ground-breaking Cultural Strategy 

York Artist Incubation Call Out

Twelve creative organisations in York have come together to develop an artist incubation programme for emerging artists that are based in the local region and create live performance work. This project will support 6 emerging artists or companies to develop both their artistic practise and their business knowledge. This will be done by creating a bespoke package of support, that will continue for a year.

SLAP (Supporting Live Art & Performance) are currently inviting individual artists and companies living in the YO postcode area to apply to be a part of the programme. Each successful artist or company will receive a year of tailored package of support which includes: 

  • A year of producing support from SLAP
  • 6 training sessions covering a wide range of areas that are essential to being a working artist
  • £1000 bursary
  • Production budget
  • Tailored photoshoot to create high quality marketing images
  • Creative commission
  • Two weeks residency space – at one of our partner venues
  • Opportunities to deliver workshops
  • Use of a City Centre office space
  • Performance Date  – at one of our partner venues
  • Documentation of your live performance

To learn more and apply visit – https://slapyork.co.uk/artist-incubation 

Deadline – Monday 3rd January, 5pm 

This project has been made possible with the support of the following organisations: Arts Council England, Accessible Arts & Media, Explore Libraries and Archives Mutual Limited, Guild of Media Arts, Kaizen Arts CIC, Make It York, Mediale, York Museums Trust, York Music Venue Network, York St John University, York Theatre Royal and Yorkshire Dance.

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