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Make It York is a private limited company, limited by shares, with circa 40 employees and an independent Board of Directors. Our sole Shareholder is City of York Council.

In a typical year our turnover is around £4.8 million, generated commercially from a range of revenue sources and, other than any dividends payable to the shareholder, any surplus is invested back into the city.

As a company, we have three key areas of focus:

Visitor Economy

Leading on the city’s tourism strategy (as part of York’s wider economic strategy) under our Visit York brand, marketing York as a must-see world-class destination to the leisure and business visitor and ensuring investment to develop the quality of tourism in York.

Our visitor economy activity covers all aspects of tourism marketing and resident engagement, including market intelligence, as well as providing business support through our membership programme.

We operate the York Pass, York’s city-sightseeing card and we run the city’s Visitor Information Centre.

Ensuring that culture is relevant and accessible to everybody in York by placing culture at the heart of our activities, from major capital developments to residents’ wellbeing – and working to ensure cultural entitlement for every child.

Our Culture Strategy has the ambition to transform York – and by 2025 we believe York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity – reflecting the city’s rich history and its status as the UK’s first UNESCO Creative City of Media Arts. 


City Centre

Keeping the city centre relevant and enticing for both residents and visitors by curating a high-profile calendar of city centre festivals, activities and events in the footstreets, Tower Gardens and the Eye of York, as well as running commercial events such as the Christmas market in a safe and sustainable manner.

Managing the iconic Shambles Market on a day-to-day basis (including the operation of the Market Charter on behalf of the city), developing a new Markets Strategy in consultation with City of York council and supporting new retailers.  

Make It York

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