Growing York's economic prosperity and wider wellbeing
Make It York was established in 2015 with the coming together of the marketing and promotion, economic development, and tourism functions in the city.
As a commercial business with a strong sense of social purpose, our mission is to grow the economic prosperity and the wider wellbeing of York. We achieve this by focussing on two cardinal points: economy and place.
Make It York is currently concentrating on four strategic priorities which are:
- City positioning and profile-raising
- Network-building and inward investment
- Ensuring an exciting city centre
- Delivering the Cultural Strategy
The current turnover of Make It York is around £4.8 million per annum, generated commercially from a range of revenue sources. Other than any dividends payable to the Shareholder, any surplus is invested back into the city.
With respect to its corporate structure, Make It York is a private limited company limited by shares and has an independent Board of Directors. Its sole Shareholder is City of York Council. CYC currently contributes 6.7% of MIY’s total revenues.