York's Destination Management Organisation

Enhancing and promoting York as a world-class destination

Compact and beautiful, York is a modern cosmopolitan city with deep historic roots spanning over 2000 years. It is our privilege to be the city’s destination management organisation, enhancing and promoting York as a world-class destination.

As part of our visitor economy activity, we lead on the city’s tourism strategy and we promote York regionally, nationally and internationally to leisure and business visitors via our Visit York brand. This encompasses all aspects of tourism marketing and communications, as well as resident engagement, market intelligence and supporting our member businesses.

We ensure that culture is relevant and accessible to everybody in York with an ambitious culture strategy – by 2025 we believe York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity.

We keep the city centre relevant and enticing for both residents and visitors by curating a high-profile calendar of city centre festivals, activities and events, as well as managing the iconic Shambles Market.

What We Do

Visitor Economy

Leading on the city’s tourism strategy, as part of York’s wider economic strategy, under our Visit York brand.


Ensuring that culture is relevant and accessible to everybody in York by placing culture at the heart of our activities.


Managing and developing York’s historic Shambles Market and St Nicholas Fair Christmas Market. 


Supporting markets, festivals, and delivering, attracting and facilitating world-class cultural and creative events.

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Make It York

Business Plan
2022 - 2025

Sarah Loftus, Managing Director at Make It York, has outlined her proposed three-year business plan for the destination management organisation.

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