Our role

Make It York is the city’s Destination Management Organisation. Our purpose is to develop and promote York – nationally and internationally – as an attractive and vibrant place to live, visit, study, work and do business.

Make It York has six distinct areas of activity: tourism marketing (Visit York), Science and Innovation (Science City York), city centre management, events and festivals, business support and inward investment. A number of sub brands sit underneath the Make It York ‘umbrella’, making sure activities are cohesive and avoiding duplication.

Values are important to Make It York: these are to be ambitious, respectful, entrepreneurial and collaborative in all that we do. Collaboration is particularly important to us, working with a range of organisations locally, nationally and internationally for the overall benefit of the city and its surroundings.

Make It York has a Service Level Agreement (PDF document) with City of York Council to provide certain services on their behalf.


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